Squishmallow Costume
FailShoppers spend an estimated $0 a year here, so Squishmallow Costume is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $0/yr124K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 24 sellers
Flapen Score
Squishmallow Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Squishmallow Costume is stronger. Inside it, weaker.
Market
The Squishmallow Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Squishmallow Costume 124K times last year and spent an estimated $0. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October122.9× the quietest month
- Top search term
- squishmallow costume61K searches a year
02 · Price
A sale here is worth $28.48.
Listings sell for $28.48 on average, from $8.88 to $58.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $28.48 that is $3K to $7K a year per listing.
- Average price
- $28.48inside the $15 to $100 sweet spot
- Price range
- $8.88–$58.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #4,603 within Girls. It carries 163 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 88%
- Out of stock, average day
- 8.6%
- Average rank
- #4,603in Girls
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 163per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Squishmallow Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Squishmallows Original Cam the Calico Cat Childrens Costume - Ultrasoft Official Jazwares Plush Costume
- Price
- $31.80
- Rating
- 4.8/5
- Reviews
- 136
- Age
- 3y ago

Squishmallows Patty the Cow Big Girls Scuba Cosplay Hooded Tulle Tutu Dress Pink 10-12
- Price
- $22.09
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
- Price
- $24.27
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 10mo ago

Squishmallows Cam The Cat Girls Short Sleeve Hooded Tulle Skirt Dress (X-Small 4)
- Price
- $19.53
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago

Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
- Price
- $24.15
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
- Price
- $32.62
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 5mo ago

Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
- Price
- $22.99
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 5mo ago

Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
- Price
- $23.59
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 5mo ago

Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
- Price
- $23.69
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 5mo ago

NXXBLLLY Kids Onesie Animal Pajamas Halloween Costumes Christmas Cosplay Costumes for Girl(10-12 Years)
- Price
- $20.68
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 2y ago
Newest
by launch date
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
- Price
- $22.99
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 5mo ago

Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
- Price
- $23.59
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 5mo ago

Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
- Price
- $23.69
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 5mo ago

Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
- Price
- $32.62
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 5mo ago

Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
- Price
- $24.27
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
24
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
4%
- Squishmallows48%
- Jazwares Costume Play25%
- Bioworld9%
- Komar Kids9%
- LUV HER3%
- ATOZ2%
- Open — no brand owns it (2 brands, 4%)
Demand
Squishmallow Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 122.9×
Search terms
Top Squishmallow Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squishmallow costume61K/yr
- squishmallow halloween costume21K/yr
- squishmallow costume for kids22K/yr
- squishmallow costume for girls9K/yr
- squishmallows costume6K/yr
- kids squishmallow costume3K/yr
- squishmallows halloween costume3K/yr
Reviews and returns
What reviews say buyers love and hate about Squishmallow Costume
We read the reviews and the return reasons for every product selling here.
“They also run small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishmallow Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









