squishmallow costume
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.48avg listing price — sweet spot $15–$100
Review moat
Great162.84avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.88–$58.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 124K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, squishmallow costume is a $0/yr Amazon United States market (124K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
squishmallow costume market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #4,603
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 80%
- Out of stock
- 8.6%
- Avg brand age
- 34 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
24
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
4%
- Squishmallows48%
- Jazwares Costume Play25%
- Bioworld9%
- Komar Kids9%
- LUV HER3%
- ATOZ2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 122.9×
Top squishmallow costume search terms
- squishmallow costume61K/yr
- squishmallow halloween costume21K/yr
- squishmallow costume for kids22K/yr
- squishmallow costume for girls9K/yr
- squishmallows costume6K/yr
- kids squishmallow costume3K/yr
- squishmallows halloween costume3K/yr
Top squishmallow costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squishmallows Original Cam the Calico Cat Childrens Costume - Ultrasoft Official Jazwares Plush Costume
Jazwares Costume Play$31.804.8★136 rev
Squishmallows Patty the Cow Big Girls Scuba Cosplay Hooded Tulle Tutu Dress Pink 10-12
Squishmallows$22.094.6★45 rev
Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
Squishmallows$24.274.5★34 rev
Squishmallows Cam The Cat Girls Short Sleeve Hooded Tulle Skirt Dress (X-Small 4)
Bioworld$19.534.0★2 rev
Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
Squishmallows$24.154.5★34 rev
Newest
by launch date
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$22.9929 rev
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$23.5929 rev
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$23.6929 rev
Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
Komar Kids$32.6227 rev
Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
Squishmallows$24.2734 rev
Trending
90-day click momentumSquishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
Komar Kids$32.624.7★
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$22.994.6★
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$23.594.6★
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$23.694.6★
NXXBLLLY Kids Onesie Animal Pajamas Halloween Costumes Christmas Cosplay Costumes for Girl(10-12 Years)
NXXBLLLY$20.684.6★
What buyers say about squishmallow costume
What buyers praise and complain about, mined from review topics.What buyers love
“The pants fit true to size”
“These are well-made”
“Smooth soft material that is extremely comfortable pajama set”
“comfortable”
“well worth the money”
“cute gift to give”
“Cute and lightweight”
“The material is very soft”
“The design is super cute with all the different characters from the brand on them”
“The material of the pajama set is very nice quality and it washes and dries well in my machine which is always a plus”
What buyers complain about
“They also run small”
“it is rather thick”
“I'm sure it will pill after washing”
“The stitching is very low quality”
“Not good quality”
“uncomfortable”
“still had to pry apart a bit”
“crummy feeling material”
“The colors aren't quite as vibrant”
“more fluff please”
Top return reasons
Common questions
- Is squishmallow costume profitable to sell on Amazon United States?
- The niche generates $0/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the squishmallow costume niche?
- 8 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in squishmallow costume?
- Top complaints mined from reviews: Size-Overall, Thickness, Pilling/Linting. The return rate is 4.1%.
- When does demand for squishmallow costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 122.9× the quietest.
- What does it cost to enter the squishmallow costume niche?
- Listings span $8.88–$58.30; the average listing price is $28.48 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.