Squishmallow Backpack

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

0.7%

Market size, estimated

$24Ka year

Peak month

August6.8× the quietest month

Top search term

squishmallow backpack51K searches a year

Listings sell for $26.09 on average, from $7.16 to $48.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.09 that is $0 to $3K a year per listing.

Average price

$26.09inside the $15 to $100 sweet spot

Price range

$7.16–$48.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #1,144 within Backpacks. It carries 471 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

22.0%

Average rank

#1,144in Backpacks

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

471per listing

Listings tracked

34

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months