Squirtle Costume
FailShoppers spend an estimated $15K a year here, so Squirtle Costume is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $15K/yr52K searches / yr
- 90-day growth
- +59.1%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 32 sellers
Flapen Score
Squirtle Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Squirtle Costume is stronger. Inside it, weaker.
Market
The Squirtle Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Squirtle Costume 52K times last year and spent an estimated $15K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +59.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $15Ka year
- Peak month
- October50.1× the quietest month
- Top search term
- squirtle costume42K searches a year
02 · Price
A sale here is worth $29.39.
Listings sell for $29.39 on average, from $9.75 to $44.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.39 that is $0 to $3K a year per listing.
- Average price
- $29.39inside the $15 to $100 sweet spot
- Price range
- $9.75–$44.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 9.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #4,523 within Boys. It carries 736 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 92%
- Out of stock, average day
- 3.7%
- Average rank
- #4,523in Boys
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 736per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Squirtle Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAJ&COS Onesie Adult Gray Pajamas Unisex Onesies Turtle Costume For Women Men
- Price
- $42.66
- Rating
- 4.4/5
- Reviews
- 193
- Age
- 2y ago

SAMGU Squirrel Onesie Costume Adult Halloween Cosplay One Piece Pajamas for Women and Men
- Price
- $33.60
- Rating
- 4.4/5
- Reviews
- 4,434
- Age
- 2y ago

Bioworld Pokemon Adult Squirtle 007 Embroidered Precurve Snapback Hat for Men and Women
- Price
- $24.53
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 2y ago

Kids Animal Onesie Cosplay One-Piece Pajamas Christmas Halloween Costumes
- Price
- $17.63
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 2y ago

SAMGU Squirrel Onesie Adult Halloween Cosplay Costume Cartoon One Piece Pajamas Homewear for Women Men Large
- Price
- $29.50
- Rating
- 4.4/5
- Reviews
- 4,434
- Age
- 4y ago
Trending
estimated 90-day click momentum
Pokemon Boys Bathing Suit Bulbasaur Squirtle Charmander and Pikachu Kids Swimsuits 2 Piece Boys Swim Set Red 12
- Price
- $36.73
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 4mo ago

SAMGU Squirrel Onesie Adult Plush Fleece Halloween Cosplay Costume One Piece Pajamas
- Price
- $31.44
- Rating
- 4.4/5
- Reviews
- 4,434
- Age
- 2y ago

DELEY Onesie Kids Halloween Christmas Costume Cosplay Sleepwear One Piece Animal Pajamas for 4-13 Flying Squirrel Grey
- Price
- $33.45
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago

SAMGU Squirrel Onesie Costume Adult Halloween Cosplay One Piece Pajamas for Women and Men
- Price
- $33.60
- Rating
- 4.4/5
- Reviews
- 4,434
- Age
- 2y ago

Pokmon Boys Baseball Jersey Shirt - Pikachu Charizard Squirtle and Bulbasaur-Boys Sizes XS-XL White
- Price
- $33.73
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 2y ago
Newest
by launch date
Pokemon Boys Bathing Suit Bulbasaur Squirtle Charmander and Pikachu Kids Swimsuits 2 Piece Boys Swim Set Red 12
- Price
- $36.73
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 4mo ago

DELEY Onesie Kids Halloween Christmas Costume Cosplay Sleepwear One Piece Animal Pajamas for 4-13 Flying Squirrel Grey
- Price
- $33.45
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago

Magicmode Kids Flying Squirrel Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls
- Price
- $35.85
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago

Bioworld Pokemon Pajama Womens Squirtle Varsity Raglan Sleep Shirt V-Neck Nightgown (White/Blue Large)
- Price
- $24.48
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago

SAMGU Squirrel Onesie Costume Adult Plush Fleece Halloween Party Cosplay Suit One Piece Pajamas for Women and Men
- Price
- $26.53
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
32
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 93%
Open market
17%
- SAMGU28%
- MAJ&COS22%
- Pokémon10%
- Bioworld9%
- Disguise8%
- CuteCosplay7%
- Open — no brand owns it (9 brands, 17%)
Demand
Squirtle Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 50.1×
Reviews and returns
What reviews say buyers love and hate about Squirtle Costume
We read the reviews and the return reasons for every product selling here.
“small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squirtle Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









