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Squirrel Socks

Fail

Demand is soft, at -59.9% this quarter, so Squirrel Socks is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$15K/yr73K searches / yr
90-day growth
-59.9%search demand this quarter
Competition
39%top-5 click share · 27 brands · 26 sellers

Flapen Score

Squirrel Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Squirrel Socks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Squirrel Socks 73K times last year and spent an estimated $15K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-59.9%
Conversion, latest week
1.4%
Market size, estimated
$15Ka year
Peak month
September7.4× the quietest month
Top search term
alpha gamma delta32K searches a year

02 · Price

A sale here is worth $14.06.

Listings sell for $14.06 on average, from $6.97 to $61.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.06 that is $0 to $1K a year per listing.

Average price
$14.06under the $15 to $100 sweet spot
Price range
$6.97–$61.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #95,073 within Socks & Hosiery. It carries 735 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
91%
Out of stock, average day
7.7%
Average rank
#95,073in Socks & Hosiery
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
735per listing
Listings tracked
46

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Squirrel Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

26

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

39%

Top 20: 77%

Open market

30%

  • Brand 116%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 65%

Demand

Squirrel Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Squirrel Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alpha gamma delta32K/yr
  • squirrel socks17K/yr
  • alpha gamma delta merch19K/yr
  • squirrel socks for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Socks

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Advertised Vs Actual Product”
1.5%of orders come back
“But mainly the squirrel image doesn't make sense - the squirrels are facing the bottom so you can't even see their faces when wearing the socks”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Squirrel Socks questions

Answered from the same tracked data.