squirrel costume
Skip itHigh returns (9.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.33avg listing price — sweet spot $15–$100
Price range
Great$14.14–$70.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good657.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 175K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Returns
Bad9.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, squirrel costume is a $88K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
squirrel costume market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $81K–$97K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #33,223
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 19.2%
- Avg brand age
- 37 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
29
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
22%
- vavalad34%
- SAMGU15%
- Unimyst13%
- BETIFUHOM7%
- Rasta Imposta5%
- Fun Costumes4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.8×
Top squirrel costume search terms
- squirrel costume86K/yr
- squirrel costume kids29K/yr
- squirrel costume adult36K/yr
- kids squirrel costume9K/yr
- squirrel suit3K/yr
- adult squirrel costume8K/yr
- squirrel halloween costume4K/yr
Top squirrel costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
vavalad Loose - fitting Squirrel Onesie Pajamas Adult Squirrel Costume Christmas Cosplay Costume Women Men
vavalad$30.484.3★122 rev
Unimyst Unisex Kids Flying Squirrel Onesie Pajamas Polar fleece Role Playing Animal One Piece Halloween Costume Pajamas Home Clothing
Unimyst$18.964.6★328 rev
BETIFUHOM Squirrel Onesie Pajamas for Adults Halloween Costume Animal One-Piece Cosplay
BETIFUHOM$32.034.4★34 rev
SAMGU Squirrel Onesie Costume Adult Plush Fleece Halloween Party Cosplay Suit One Piece Pajamas for Women and Men
SAMGU$26.544.4★94 rev
Rasta Imposta Mens Squirrel Adult Costume Gray One Size
Rasta Imposta$70.214.3★550 rev
Newest
by launch date
Morph Squirrel Costume Kids Squirrel Toddler Costume Unisex Animal Halloween Costumes for Kids Small (4-6Y)
Morph$39.090 rev
Magicmode Kids Squirrel Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls
Magicmode$35.34128 rev
Cilbmua Womens Onesie Pajamas Unisex Animal Costumes for Halloween Cosplay Parties Flying Squirrel Large
Cilbmua$23.8880 rev
DKRUW Adult Onesie Pajamas Animal One Piece Flying Squirrel Costume Halloween Cosplay for Women Men (Flying Squirrel X-Large)
DKRUW$18.97216 rev
BETIFUHOM Squirrel Onesie Pajamas for Adults Halloween Costume Animal One-Piece Cosplay
BETIFUHOM$32.0334 rev
Trending
90-day click momentumSAMGU Squirrel Onesie Costume Adult Plush Fleece Halloween Party Cosplay Suit One Piece Pajamas for Women and Men
SAMGU$26.544.4★
Magicmode Kids Squirrel Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls
Magicmode$35.344.6★
vavalad Loose - fitting Squirrel Onesie Pajamas Adult Squirrel Costume Christmas Cosplay Costume Women Men
vavalad$34.444.3★
DKRUW Adult Onesie Pajamas Animal One Piece Flying Squirrel Costume Halloween Cosplay for Women Men (Flying Squirrel X-Large)
DKRUW$18.974.3★
vavalad Loose - fitting Squirrel Onesie Pajamas Adult Squirrel Costume Christmas Cosplay Costume Women Men
vavalad$30.484.3★
What buyers say about squirrel costume
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Comfortable”
“fit well was a great Adult Easter party”
“Fun costume for a murder mystery dinner”
“Awesome good material”
“stays well like a backpack”
“easy to put on”
“Cozy, looks great, the clean is fits a 6’ guy who weighs 165.”
“exactly as described”
“soft and warm”
What buyers complain about
“it was broke after one days use”
“I would say size down if youre in between sizes”
“It has a horrible smell”
“Poor quality”
“But ripped on the seam the first time wearing it”
“its not as soft”
“the fabric is a bit on the thin side too”
Top return reasons
Common questions
- Is squirrel costume profitable to sell on Amazon United States?
- The niche generates $88K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the squirrel costume niche?
- 17 brands and 29 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in squirrel costume?
- Top complaints mined from reviews: Durability, Size-Overall, Smell. The return rate is 9.2% — above our launch gate.
- When does demand for squirrel costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 17.8× the quietest.
- What does it cost to enter the squirrel costume niche?
- Listings span $14.14–$70.21; the average listing price is $32.33 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.