squid game mask
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Price range
Great$4.99–$64.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,364.72avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 300K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, squid game mask is a $51K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
squid game mask market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $79K–$99K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,023
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 10.3%
- Avg brand age
- 45 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
33
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Disguise46%
- Masfrida28%
- ishenkea9%
- Wandamaga4%
- INOGIH3%
- Spirit Halloween3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Jan, Feb, Oct · busiest ÷ quietest = 8.1×
Top squid game mask search terms
- squid game mask175K/yr
- squid games mask30K/yr
- squid game guard mask22K/yr
- squid game mask kids17K/yr
- squid game masks13K/yr
- squid game mask square4K/yr
- squid mask3K/yr
- squid game mask for kids3K/yr
- squid game costume mask4K/yr
- squid game triangle mask5K/yr
Top squid game mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise unisex Squid Game Circle Mask Official Squid Game Masks Accessories Adult Size Costume Mask As Shown One Size US
Disguise$19.164.0★948 rev
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask-D)
Masfrida$15.594.3★338 rev
Disguise unisex Squid Game Square Mask Official Squid Game Masks Accessories Adult Size Costume Mask As Shown One Size US
Disguise$18.044.0★948 rev
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)
Masfrida$13.254.3★338 rev
ishenkea 2 Pcs Elite Gold Plastic Teen Adult Halloween Costume Cosplay Mask
ishenkea$19.543.8★18 rev
Newest
by launch dateishenkea 2 Pcs Elite Gold Plastic Teen Adult Halloween Costume Cosplay Mask
ishenkea$19.5418 rev
Spirit Halloween Worker Half Mask - Squid Game Unisex Adult ONE Size FITS Most Multicolor
Spirit Halloween$9.680 rev
Kids Cycling-Mask Balaclava Breathable Sun-Protection Windproof Face Covering Caps for All Season Boys Girls
INOGIH$4.9988 rev
Mr.Pang LED Mask Light up Mask with Gesture Sensing Cool Face Transforming Mask Perfect Gifts for Halloween Christmas Birthday Cosplay Party
Mr.Pang$30.071,675 rev
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask-D)
Masfrida$15.59338 rev
Trending
90-day click momentumKids Cycling-Mask Balaclava Breathable Sun-Protection Windproof Face Covering Caps for All Season Boys Girls
INOGIH$4.994.5★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (Red One Size)
Masfrida$14.364.3★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)
Masfrida$13.254.3★
Ghost Mask Skull Full Face Mask for War Game Outdoor Sport (multicolored5 one Size)
Wandamaga$11.844.4★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask-D)
Masfrida$15.594.3★
What buyers say about squid game mask
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mask”
“Lots of fun”
“Fit as it should”
“Reasonably priced”
“Keeps him warm”
“Excellent Gift”
“Works great, just as advertised”
“Hasn't broken yet”
“Very bright”
“it's pretty comfortable”
What buyers complain about
“Was small”
“Terrible quality cheap made”
“Stopped working”
“The material is too thick around the nose”
“Uncomfortable”
“charging problem”
“It smells”
“Suffocating and poor quality stitching”
“This causes an incredible headache as the skin on your forehead becomes one with this seam”
“Cheap material”
Top return reasons
Common questions
- Is squid game mask profitable to sell on Amazon United States?
- The niche generates $51K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the squid game mask niche?
- 11 brands and 33 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in squid game mask?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.3%.
- When does demand for squid game mask peak?
- Demand peaks in Jan–Feb–Oct; the busiest month runs 8.1× the quietest.
- What does it cost to enter the squid game mask niche?
- Listings span $4.99–$64.16; the average listing price is $19.76 (sweet spot $15–$100). The average incumbent carries 3,365 reviews — the moat a new listing must climb.