Squid Game Costume

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

0.7%

Market size, estimated

$399Ka year

Peak month

October21.7× the quietest month

Top search term

squid game costume823K searches a year

Listings sell for $30.76 on average, from $4.52 to $75.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $30.76 that is $3K to $8K a year per listing.

Average price

$30.76inside the $15 to $100 sweet spot

Price range

$4.52–$75.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

3.4%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #11,539 within Masks. It carries 1,672 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

70%

Out of stock, average day

19.1%

Average rank

#11,539in Masks

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,672per listing

Listings tracked

40

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months