squid game costume
Worth a lookShows a sweet-spot price point ($30.76 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$30.76avg listing price — sweet spot $15–$100
Price range
Great$4.52–$75.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good$399K$399K/yr · 1.9M searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,672.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, squid game costume is a $399K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
squid game costume market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $246K–$308K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #11,539
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 50%
- Out of stock
- 19.1%
- Avg brand age
- 41 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
45
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
40%
Top 20: 84%
Open market
20%
- Disguise30%
- Spirit Halloween19%
- Uisozsfeb10%
- Medtecs9%
- Masfrida8%
- KISSQIQI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Jan, Sep, Oct · busiest ÷ quietest = 21.7×
Top squid game costume search terms
- squid game costume823K/yr
- squid game mask175K/yr
- squid games costume117K/yr
- squid game costume kids302K/yr
- squid game guard costume113K/yr
- squid games mask30K/yr
- squid game player costume29K/yr
- squid game costume for kids48K/yr
- squid game costumes25K/yr
- squid game outfit12K/yr
Top squid game costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Uisozsfeb Unisex Red Outfits Halloween Party Costume Full Set(20284 XL)
Uisozsfeb$30.483.9★35 rev
Disguise unisex Squid Game Circle Mask Official Squid Game Masks Accessories Adult Size Costume Mask As Shown One Size US
Disguise$19.164.0★948 rev
Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor
Spirit Halloween$40.174.3★12 rev
Medtecs Hazmat Suits - 6 Sizes Options (1 PC) - with Pocket - Fabric Passed AAMI Level 4 Disposable Coverall PPE Suit for Biohazard Chemical Protection - Full Body Protective with Hood
Medtecs$14.844.2★160 rev
Disguise unisex adult Squid Game Guard Costume Official Squid Game Jumpsuit and Triangle Mask Sized Costumes As Shown Standard US
Disguise$63.214.0★203 rev
Newest
by launch dateSpirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor
Spirit Halloween$40.1712 rev
Spirit Halloween Squid Game Kids Black Guard Costume Officially Licensed Supervisor Outfit Dystopian Uniform Boys Size CHILD LARGE Standard Multicolor
Spirit Halloween$41.529 rev
ishenkea 2 Pcs Elite Gold Plastic Teen Adult Halloween Costume Cosplay Mask
ishenkea$19.5418 rev
Spirit Halloween Squid Game Adult Black Guard Costume Officially licensed Supervisor Guard Outfit Men Size L/XL Standard Multicolor
Spirit Halloween$54.1823 rev
Spirit Halloween Worker Half Mask - Squid Game Unisex Adult ONE Size FITS Most Multicolor
Spirit Halloween$9.680 rev
Trending
90-day click momentum
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)
Masfrida$13.254.3★
DarkCom Halloween Cosplay Squid Animal Onesie Christmas Pajamas Polar Fleece Homewear One Piece Sleepwear for Men Women Large
DarkCom$20.713.8★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask-D)
Masfrida$15.594.3★
Spirit Halloween Squid Game Kids Black Guard Costume Officially Licensed Supervisor Outfit Dystopian Uniform Boys Size CHILD LARGE Standard Multicolor
Spirit Halloween$41.524.3★
Uisozsfeb Unisex Red Outfits Halloween Party Costume Full Set(20284 S)
Uisozsfeb$30.743.9★
What buyers say about squid game costume
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality for price”
“Fits as it should”
“Lots of fun”
“Reasonably priced”
“Keeps him warm”
“Excellent Gift”
“Works great, just as advertised”
“Hasn't broken yet”
“Very bright”
“it's pretty comfortable”
What buyers complain about
“Was small”
“Stopped working”
“Terrible quality cheap made”
“The material is too thick around the nose”
“Uncomfortable”
“charging problem”
“Allergy on the neck”
“Cheap material”
“It smells”
“Suffocating and poor quality stitching”
Top return reasons
Common questions
- Is squid game costume profitable to sell on Amazon United States?
- The niche generates $399K/yr across 40 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the squid game costume niche?
- 22 brands and 45 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in squid game costume?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.4%.
- When does demand for squid game costume peak?
- Demand peaks in Jan–Sep–Oct; the busiest month runs 21.7× the quietest.
- What does it cost to enter the squid game costume niche?
- Listings span $4.52–$75.41; the average listing price is $30.76 (sweet spot $15–$100). The average incumbent carries 1,672 reviews — the moat a new listing must climb.