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Spy X Family Merch

Fail

Shoppers spend an estimated $37K a year here, so Spy X Family Merch is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$37K/yr125K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
54%top-5 click share · 10 brands · 72 sellers

Flapen Score

Spy X Family Merch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spy X Family Merch is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spy X Family Merch market on Amazon at a glance

Shoppers on Amazon United States searched for Spy X Family Merch 125K times last year and spent an estimated $37K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
1.5%
Market size, estimated
$37Ka year
Peak month
December4.4× the quietest month
Top search term
spy x family merch79K searches a year

02 · Price

A sale here is worth $19.62.

Listings sell for $19.62 on average, from $9.41 to $66.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.62 that is $0 to $2K a year per listing.

Average price
$19.62inside the $15 to $100 sweet spot
Price range
$9.41–$66.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #10,583 within Accessories. It carries 169 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
13.3%
Average rank
#10,583in Accessories
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
169per listing
Listings tracked
26

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Spy X Family Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

72

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

15%

  • Brand 141%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 15%)

Demand

Spy X Family Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Reviews and returns

What reviews say buyers love and hate about Spy X Family Merch

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
1.2%of orders come back
“This Funko Pop figure is bigger than I expected”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Spy X Family Merch questions

Answered from the same tracked data.