Spy X Family Merch
FailShoppers spend an estimated $37K a year here, so Spy X Family Merch is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $37K/yr125K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 72 sellers
Flapen Score
Spy X Family Merch against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spy X Family Merch is stronger. Inside it, weaker.
Market
The Spy X Family Merch market on Amazon at a glance
Shoppers on Amazon United States searched for Spy X Family Merch 125K times last year and spent an estimated $37K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $37Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- spy x family merch79K searches a year
02 · Price
A sale here is worth $19.62.
Listings sell for $19.62 on average, from $9.41 to $66.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.62 that is $0 to $2K a year per listing.
- Average price
- $19.62inside the $15 to $100 sweet spot
- Price range
- $9.41–$66.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #10,583 within Accessories. It carries 169 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 96%
- Out of stock, average day
- 13.3%
- Average rank
- #10,583in Accessories
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 169per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Spy X Family Merch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
72
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
15%
- Brand 141%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 66%
- Open — no brand owns it (4 brands, 15%)
Demand
Spy X Family Merch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Reviews and returns
What reviews say buyers love and hate about Spy X Family Merch
We read the reviews and the return reasons for every product selling here.
“This Funko Pop figure is bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spy X Family Merch questions
Answered from the same tracked data.









