Spy X Family Merch
FailShoppers spend an estimated $37K a year here, so Spy X Family Merch is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $37K/yr125K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 72 sellers
Flapen Score
Spy X Family Merch against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spy X Family Merch is stronger. Inside it, weaker.
Market
The Spy X Family Merch market on Amazon at a glance
Shoppers on Amazon United States searched for Spy X Family Merch 125K times last year and spent an estimated $37K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $37Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- spy x family merch79K searches a year
02 · Price
A sale here is worth $19.62.
Listings sell for $19.62 on average, from $9.41 to $66.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.62 that is $0 to $2K a year per listing.
- Average price
- $19.62inside the $15 to $100 sweet spot
- Price range
- $9.41–$66.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #10,583 within Accessories. It carries 169 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 96%
- Out of stock, average day
- 13.3%
- Average rank
- #10,583in Accessories
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 169per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Spy X Family Merch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Pop! Keychain: Spy X Family - Anya Forger - Collectible Vinyl Minifigure Original Keychain - Stocking Stuffer - Gift Idea - Official Merchandise - Anime Fans - Minifigure
- Price
- $13.95
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago

Total Anime Bond - 8-Inch Super Soft Plush with Authentic Details from SPYxFAMILY
- Price
- $13.43
- Rating
- 4.8/5
- Reviews
- 739
- Age
- 1y ago

POP MART Spy Family Daily Life Series Figures Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- $19.82
- Rating
- 5.0/5
- Reviews
- 25
- Age
- 6mo ago

Tamagotchi Nano x SPY x Family - Spy Green
- Price
- $23.60
- Rating
- 4.7/5
- Reviews
- 277
- Age
- 3y ago

Funko Pop! Premium: SPY x Family - Anya Forger Sleeping on Bond - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans
- Price
- $20.48
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Get Trend Spy x Family Boys T Shirts 2 Pack Short Sleeve Tops Kids Crewneck Breathable Graphic Tees Anime Gifts for Boys (9-10 Years Black/Burgundy Spy Family)
- Price
- $25.92
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4mo ago

Spy X Family T-Shirt Mens Forger Family Design Adult Short Sleeve Tee (X-Large) Black
- Price
- $21.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Get Trend Spy x Family Boys T Shirts 2 Pack Short Sleeve Tops Kids Crewneck Breathable Graphic Tees Anime Gifts for Boys (7-8 Years Black/Burgundy Spy Family)
- Price
- $25.93
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4mo ago

Spy X Family T-Shirt Mens Forger Family Design Adult Short Sleeve Tee (Large) Black
- Price
- $19.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Get Trend Spy x Family Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (9-10 Years Multi Spy Family)
- Price
- $20.81
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 7mo ago
Newest
by launch date
Spy X Family T-Shirt Mens Forger Family Design Adult Short Sleeve Tee (Medium) Black
- Price
- $20.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Spy X Family T-Shirt Mens Forger Family Design Adult Short Sleeve Tee (X-Large) Black
- Price
- $21.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Spy X Family T-Shirt Mens Forger Family Design Adult Short Sleeve Tee (Large) Black
- Price
- $19.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Spy X Family T-Shirt Mens Forger Family Design Adult Short Sleeve Tee (Small) Black
- Price
- $22.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Get Trend Spy x Family Boys T Shirts 2 Pack Short Sleeve Tops Kids Crewneck Breathable Graphic Tees Anime Gifts for Boys (7-8 Years Black/Burgundy Spy Family)
- Price
- $25.93
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
72
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 92%
Open market
15%
- Funko41%
- POP MART11%
- Total Anime11%
- Bioworld10%
- Get Trend7%
- Silver Buffalo6%
- Open — no brand owns it (4 brands, 15%)
Demand
Spy X Family Merch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Reviews and returns
What reviews say buyers love and hate about Spy X Family Merch
We read the reviews and the return reasons for every product selling here.
“This Funko Pop figure is bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spy X Family Merch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









