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Spy Sunglasses for Men

Fail

The top 5 brands take 100% of clicks, so Spy Sunglasses for Men is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$242K/yr330K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
40%top-5 click share · 2 brands · 37 sellers

Flapen Score

Spy Sunglasses for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spy Sunglasses for Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spy Sunglasses for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Spy Sunglasses for Men 330K times last year and spent an estimated $242K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
0.7%
Market size, estimated
$242Ka year
Top search term
spy sunglasses for men175K searches a year

02 · Price

A sale here is worth $112.75.

Listings sell for $112.75 on average, from $14.25 to $175.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $112.75 that is $0 to $11K a year per listing.

Average price
$112.75above the $15 to $100 sweet spot
Price range
$14.25–$175.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #2,356 within Sunglasses & Eyewear Accessories. It carries 300 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
3.8%
Average rank
#2,356in Sunglasses & Eyewear Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
300per listing
Listings tracked
47

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Spy Sunglasses for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 73%

Open market

0%

  • Brand 199%
  • Brand 21%
  • Open — no brand owns it (0%)

Demand

Spy Sunglasses for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Spy Sunglasses for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spy sunglasses for men175K/yr
  • spy sunglasses76K/yr
  • spy optics sunglasses for men24K/yr
  • spy sunglasses for women12K/yr
  • mens spy sunglasses11K/yr
  • spy optic9K/yr
  • spy sunglasses for men polarized8K/yr
  • spy optics6K/yr
  • spy mens sunglasses5K/yr
  • spy polarized sunglasses for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Spy Sunglasses for Men

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Too tight”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Spy Sunglasses for Men questions

Answered from the same tracked data.