spy costume
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but high returns (8.4%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$18.99avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.00–$53.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good545.31avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 229K searches
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Returns
Bad8.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, spy costume is a $89K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
spy costume market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $114K–$152K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #5,781
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 84%
- Out of stock
- 9.8%
- Avg brand age
- 44 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
84
Top-5 brand share
38%
Top 20: 79%
Top-5 click share
33%
Top 20: 71%
Open market
57%
- MOPHOTO10%
- Pistha10%
- Fun Costumes7%
- ZIZWO6%
- Horolam5%
- Lizgoxd5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.6×
Top spy costume search terms
- spy costume39K/yr
- secret service costume29K/yr
- secret agent costume22K/yr
- spy costume for kids29K/yr
- secret agent accessories10K/yr
- spy kids costume19K/yr
- secret service accessories4K/yr
- spy costume women17K/yr
- spy accessories8K/yr
- secret agent costume women6K/yr
Top spy costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOPHOTO 5 in 1 Ghillie Suit 3D Camouflage Hunting Suits - Jacket Pants Hood Carry Bag for Youth & Adults M/L/XL/XXL
MOPHOTO$40.594.3★3,310 rev
Pistha 4 Pieces Agent Costume Set Secret Security Service Costume Accessories Fake Earpiece Black Sunglasses Adjustable Zipper Ties and ID Card for Men Halloween Playing Cosplay Party
Pistha$8.234.4★158 rev
4PCS Secret Agent Accessories Secret Service Costume Set with Adjustable Zipper Ties Sunglasses Fake Earpiece ID Card for Adult Kids Halloween Cosplay
ZIZWO$9.954.5★66 rev
Horolam MIB Agent Costume Accessories Secret Service Costume Set Spy Costume Accessories for Men Women Kids for Cosplay (Agent)
Horolam$12.464.5★250 rev
Lizgoxd Secret Agent Costume Secret Service Props Black Spy Costume Accessories for Halloween Men Women
Lizgoxd$8.013.9★27 rev
Newest
by launch dateLizgoxd Secret Agent Costume Secret Service Props Black Spy Costume Accessories for Halloween Men Women
Lizgoxd$8.0127 rev
5PCS Secret Agent Costume Accessories Detective Badge Costume Secret Agent Accessories Includes Sunglasses Zip Tie Secret Agent Lanyards Pass Card Agent Earpiece and Earbud for Cosplay Accessories
2 MULE TEAM$9.912 rev
Yxtwaeh 4 Pcs Agent Costume Set Sunglasses Fake Earpiece Zip Tie ID Badge Secret Service Accessories for Halloween Cosplay Dress Up Black
Yxtwaeh$7.002 rev
Dreamtop 16 Pcs Agent Costume Set - Secret Security Guard Costume ID Badge Prop with Protective Case Adjustable Tie Earpiece and Black Sunglasses for Halloween Cosplay Party Dress Up
Dreamtop$19.7850 rev
HOVEOX Detective Costume Spy Costumes Detective Costume Set for Halloween (Black)
HOVEOX$13.877 rev
Trending
90-day click momentumLizgoxd Secret Agent Costume Secret Service Props Black Spy Costume Accessories for Halloween Men Women
Lizgoxd$8.013.9★
MOPHOTO 5 in 1 Ghillie Suit 3D Camouflage Hunting Suits - Jacket Pants Hood Carry Bag for Youth & Adults M/L/XL/XXL
MOPHOTO$40.594.3★
5PCS Secret Agent Costume Accessories Detective Badge Costume Secret Agent Accessories Includes Sunglasses Zip Tie Secret Agent Lanyards Pass Card Agent Earpiece and Earbud for Cosplay Accessories
2 MULE TEAM$9.915.0★
Adult Secret Agent Man Costume for Men | Includes Jacket & Accessories | Undercover Spy Halloween Outfit X-Large
Fun Costumes$31.315.0★
Full Bodysuit Kids Dancewear Solid Color Spandex Zentai Child Unitard (Black Medium)
Full Bodysuit$18.824.5★
What buyers say about spy costume
What buyers praise and complain about, mined from review topics.What buyers love
“Glasses have some good quality”
“Amazing fit”
“Good price”
“Fun”
“As shown”
“easy to use”
“Material is soft, durable, opaque, and non see through”
“Great accessories”
“still looks brand new”
“It also makes a fun gift for anyone who enjoys spy movies and costumes”
What buyers complain about
“The tie is pretty small/short”
“QUALITY CONTROL needs to be involved”
“Probably wouldn't last wearing all the time”
“When I first ordered them I thought they were underpriced at $46.99 in Aug 2024”
“They didnt work I had to return”
“And is very flimsy”
“Junk material n runs way small”
“It came used and covered in leaves and pine straw”
“They don't stay in place”
“very disappointed was a present for 9 year old”
Top return reasons
Common questions
- Is spy costume profitable to sell on Amazon United States?
- The niche generates $89K/yr across 55 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the spy costume niche?
- 47 brands and 84 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in spy costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.4% — above our launch gate.
- When does demand for spy costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 8.6× the quietest.
- What does it cost to enter the spy costume niche?
- Listings span $7.00–$53.01; the average listing price is $18.99 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.