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Spy Costume

Maybe

The top 5 brands take only 38% of clicks. But an estimated 8.4% of orders come back, so Spy Costume is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$89K/yr229K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
33%top-5 click share · 47 brands · 84 sellers

Flapen Score

Spy Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spy Costume is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spy Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Spy Costume 229K times last year and spent an estimated $89K. The top 5 brands take 38% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
2.0%
Market size, estimated
$89Ka year
Peak month
October8.6× the quietest month
Top search term
spy costume39K searches a year

02 · Price

A sale here is worth $18.99.

Listings sell for $18.99 on average, from $7.00 to $53.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.99 that is $0 to $2K a year per listing.

Average price
$18.99inside the $15 to $100 sweet spot
Price range
$7.00–$53.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #5,781 within Accessories. It carries 545 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
91%
Out of stock, average day
9.8%
Average rank
#5,781in Accessories
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
545per listing
Listings tracked
55

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Spy Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

84

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

33%

Top 20: 71%

Open market

57%

  • Brand 110%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Spy Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.6×

Search terms

Top Spy Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spy costume39K/yr
  • secret service costume29K/yr
  • secret agent costume22K/yr
  • spy costume for kids29K/yr
  • secret agent accessories10K/yr
  • spy kids costume19K/yr
  • secret service accessories4K/yr
  • spy costume women17K/yr
  • spy accessories8K/yr
  • secret agent costume women6K/yr

Reviews and returns

What reviews say buyers love and hate about Spy Costume

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
8.4%of orders come back
“The tie is pretty small/short”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spy Costume questions

Answered from the same tracked data.