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Sports Headbands for Women

Fail

Shoppers spend an estimated $70K a year here, so Sports Headbands for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$70K/yr169K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
53%top-5 click share · 18 brands · 42 sellers

Flapen Score

Sports Headbands for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sports Headbands for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Headbands for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Sports Headbands for Women 169K times last year and spent an estimated $70K. The top 5 brands take 75% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
3.6%
Market size, estimated
$70Ka year
Top search term
sports headbands for women61K searches a year

02 · Price

A sale here is worth $11.59.

Listings sell for $11.59 on average, from $7.14 to $20.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.59 that is $1K to $3K a year per listing.

Average price
$11.59under the $15 to $100 sweet spot
Price range
$7.14–$20.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #96 within Sport Headbands. It carries 3,047 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#96in Sport Headbands
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,047per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sports Headbands for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

42

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

20%

  • Brand 131%
  • Brand 217%
  • Brand 316%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Sports Headbands for Women search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Sports Headbands for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sports headbands for women61K/yr
  • sport headbands for women41K/yr
  • womens sport headbands11K/yr
  • sweat band for hair15K/yr
  • diademas deportivas para mujer7K/yr
  • tennis headbands for women6K/yr
  • womens sports headbands6K/yr
  • sweat band hair5K/yr
  • sports headband women5K/yr
  • wilson headband5K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Headbands for Women

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
19%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Fit tight”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sports Headbands for Women questions

Answered from the same tracked data.