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Sports Headbands for Girls

Fail

Shoppers spend an estimated $37K a year here, so Sports Headbands for Girls is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$37K/yr99K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
61%top-5 click share · 13 brands · 29 sellers

Flapen Score

Sports Headbands for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sports Headbands for Girls is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Headbands for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Sports Headbands for Girls 99K times last year and spent an estimated $37K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
2.9%
Market size, estimated
$37Ka year
Peak month
April5.5× the quietest month
Top search term
sports headbands for girls28K searches a year

02 · Price

A sale here is worth $12.80.

Listings sell for $12.80 on average, from $5.63 to $18.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.80 that is $1K to $3K a year per listing.

Average price
$12.80under the $15 to $100 sweet spot
Price range
$5.63–$18.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Sport Headbands. It carries 2,106 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#132in Sport Headbands
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,106per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sports Headbands for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

29

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

18%

  • Brand 136%
  • Brand 223%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Sports Headbands for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 5.5×

Search terms

Top Sports Headbands for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sports headbands for girls28K/yr
  • girls sports headbands19K/yr
  • kids sports headbands9K/yr
  • sport headbands for girls10K/yr
  • athletic headbands for girls10K/yr
  • girls athletic headbands8K/yr
  • girls sports headbands non slip5K/yr
  • girls sport headbands5K/yr
  • girls sports headband4K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Headbands for Girls

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
16%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Very tiny”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sports Headbands for Girls questions

Answered from the same tracked data.