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Sports Bras for Women

Maybe

Shoppers spend $8.9M a year here. But buyers convert on only 0.7% of searches, so Sports Bras for Women is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$8.9M/yr60.8M searches / yr
90-day growth
+7.8%search demand this quarter
Competition
20%top-5 click share · 56 brands · 75 sellers

Flapen Score

Sports Bras for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sports Bras for Women is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Bras for Women market on Amazon at a glance

Sports Bras for Women is a $8.9M a year market on Amazon United States, with 60.8M searches a year. The top 5 brands take 36% of clicks. Demand peaks in Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 60.8M times a year and 0.7% buy. Search demand moved +7.8% in 90 days, so the market is growing into its $8.9M a year.

Search volume
60.8M
Search growth, 90 days
+7.8%
Conversion
0.7%
Market size
$8.9M

02 · Money

The money is there.

Shoppers bought 400K to 500K units at $22.21 on average, 4,000 to 5,000 per product. Units times price is $8.9M to $11.1M a year.

Units sold
400K–500K
Units per product
4,000–5,000
Average price
$22.21
Units × price
$8.9M–$11.1M

03 · Shelf

Brands here are settling in.

The average listing ranks #139. 100% of listings ship Prime. 96% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.9% of the time. The average brand has sold here for 44 months.

Average BSR
#139
Prime
100%
Sponsored
96%
Out of stock
0.9%
Average brand age
44 months

Products

Top Sports Bras for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$178K$357K$535K$713K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

75

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

20%

Top 20: 42%

Open market

60%

  • OEAK16%
  • LetsJoli7%
  • Cuteio5%
  • COCOMARTS4%
  • Tmeefee4%
  • HBselect3%

Demand

Sports Bras for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.3M1.8MPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.6×

Search terms

Top Sports Bras for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bras for women11.1M/yr
  • sports bras for women9.5M/yr
  • bra5.7M/yr
  • sports bra5.2M/yr
  • bras3.7M/yr
  • jelly bras for women3.0M/yr
  • push up bra2.8M/yr
  • bras for women no underwire2.2M/yr
  • bralettes for women2.3M/yr
  • womens bras2.4M/yr

Reviews and returns

What reviews say buyers love and hate about Sports Bras for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.11

Didn't fit

Fit small

Large for size

Strap/String Quality6%−0.06

Straps are too short

Straps don't stay put

No adjustable straps

Comfort-Overall4%+3.72

Uncomfortable material

Extremely uncomfortable

making the bra very uncomfortable

Quality-Overall4%−0.03

Not well made

Low quality

Not well made

Chest Fit3%−0.05

Bust is way too tight

Certainly not for anyone with large breasts

Large chest, no way

Love

Comfort-Overall35%+3.72

comfortable to use

Comfortable to wear

Extremely comfortable

Size-Overall17%−0.11

Not too tight

Fit as expected

Amazing Fit

Soft Feel7%

Buttery Soft

Butter Soft

Butter soft

Quality-Overall4%−0.03

The price point is just right for the quality

Amazing quality

Long lasting quality for an affordable price

Value For Money4%+0.16

Great deal

Amazing Value

Excellent price

Return

8.2% Return rate 92% Fixable by listing

Size-Overall60%██████

Didn't fit

Fit small

Large for size

Chest Fit19%██▇███

Bust is way too tight

Certainly not for anyone with large breasts

Large chest, no way

Advertised Vs Actual Product2%████▇▇

False Advertisement

Picture misleading

Not as described

Comfort-Overall2%█▇████

Uncomfortable material

Extremely uncomfortable

making the bra very uncomfortable

Material Quality2%▇▇████

too much material

Cheap material

crappy material

FAQ

Common Sports Bras for Women questions

Answered from the same tracked data.