Is sports bras for women profitable to sell on Amazon United States?

The niche generates $8.9M/yr across 127 tracked products. 32 of 38 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the sports bras for women niche?

56 brands and 75 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in sports bras for women?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 8.2% — above our launch gate.

When does demand for sports bras for women peak?

Demand peaks in Jun–Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the sports bras for women niche?

Listings span $8.42–$66.47; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 10,644 reviews — the moat a new listing must climb.

sports bras for women

Worth a look

Shows a $8.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$8.9M

$8.9M/yr · 60.8M searches

Competition

Incredible20%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Great$22.21

avg listing price — sweet spot $15–$100

Price range

Great$8.42–$66.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Review moat

Bad10,644.22

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, sports bras for women is a $8.9M/yr Amazon United States market (60.8M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

sports bras for women market data

Units sold / yr: 400K–500K; avg 4,000–5,000/product
Revenue / yr: $8.9M–$11.1M; units × avg price
Conversion rate: 0.7%
Avg BSR: #139
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.9%
Avg brand age: 44 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

56 falling

Sellers

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

20%

Top 20: 42%

Open market

60%

OEAK16%
LetsJoli7%
Cuteio5%
COCOMARTS4%
Tmeefee4%
HBselect3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.6×

Open Trend

Top sports bras for women search terms

bras for women11.1M/yr +3.8%0.3% conv.
sports bras for women9.5M/yr +2.3%0.5% conv.
bra5.7M/yr +22.6%0.2% conv.
sports bra5.2M/yr +11.2%0.4% conv.
bras3.7M/yr +9.8%0.2% conv.
jelly bras for women3.0M/yr -31.5%0.6% conv.
push up bra2.8M/yr +11.4%0.1% conv.
bras for women no underwire2.2M/yr +14.2%0.3% conv.
bralettes for women2.3M/yr +23.9%0.1% conv.
womens bras2.4M/yr +6.8%0.3% conv.

All search terms

Top sports bras for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M

OEAK$18.854.0★13,129 rev

Tmeefee Adjustable Sports Bras for Women High Support Padded Racerback Bra

Tmeefee$26.374.4★2,131 rev

LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)

LetsJoli$19.624.1★16,468 rev

Cuteio Wireless Jelly Bras for Women No Underwire with Support - Seamless Wirefree Bralettes Everyday Full Coverage Comfort Tshirt Padded Bra Nude L

Cuteio$15.284.2★2,082 rev

Sports Bras for Women HIigh Support Criss-Cross Back Padded Strappy High Impact Sports Bras for Women Large Bust(0001_Black+White+Blue_M)

Nikuja$19.594.5★952 rev

Newest

by launch date

Wireless Seamless Jelly Bra for Women - No Underwire Push Up Deep V Bras for Womens - No Wire Back Support Sports Bralette with Padded - Full Coverage Plus Size Comfort Bralettes Lift Nude M

ULTREAGLE$16.20158 rev

3mo ago

HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - L

HONEYLOVE$66.47862 rev

4mo ago

OEAK Womens Wireless Bras Supportive Seamless Full Coverage Bra Push Up Comfortable Bra No Underwire Everyday Tshirt Bras Coffee Leopard XL

OEAK$19.787,641 rev

4mo ago

LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)

LetsJoli$19.6216,468 rev

5mo ago

Jelly Wireless Bra for Women Deep V Push Up Seamless Bras Comfortable Plunge No Underwire Bra with Adjustable Straps Everyday Bras Leopard Pink

VRCOMFY$18.221,932 rev

8mo ago

What buyers say about sports bras for women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall35%

“comfortable to use”

Size-Overall17%

“Not too tight”

Soft Feel7%

“Buttery Soft”

Quality-Overall4%

“The price point is just right for the quality”

Value For Money4%

“Great deal”

Strap/String Quality3%

“Nice wide straps”

Material Quality2%

“Good material”

Adhesion/Stickiness2%

“Great Adhesive”

Color2%

“True to color”

Shape/Style1%

“nice style”

What buyers complain about

Size-Overall23%

“Didn't fit”

Strap/String Quality6%

“Straps are too short”

Comfort-Overall4%

“Uncomfortable material”

Quality-Overall4%

“Not well made”

Chest Fit3%

“Bust is way too tight”

Durability3%

“are falling apart”

Advertised Vs Actual Product3%

“False Advertisement”

Adhesion/Stickiness2%

“Terrible Adhesion”

Shape/Style2%

“Not a good shape”

Material Quality2%

“too much material”

Top return reasons

Size-Overall60%

Chest Fit19%

Advertised Vs Actual Product2%

Comfort-Overall2%

Material Quality2%

Shape/Style2%

Cushion1%

Strap/String Quality1%

Color1%

Functionality-Overall1%

Common questions

Is sports bras for women profitable to sell on Amazon United States?: The niche generates $8.9M/yr across 127 tracked products. 32 of 38 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the sports bras for women niche?: 56 brands and 75 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in sports bras for women?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 8.2% — above our launch gate.
When does demand for sports bras for women peak?: Demand peaks in Jun–Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the sports bras for women niche?: Listings span $8.42–$66.47; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 10,644 reviews — the moat a new listing must climb.

sports bras for women

sports bras for women market data

Competition & brand share

Demand & seasonality

Top sports bras for women search terms

Top sports bras for women products on Amazon

Top sellers

Newest

Trending

What buyers say about sports bras for women

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Clothing, Shoes & Jewelry