sports bras for women
Worth a lookShows a $8.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$8.9M$8.9M/yr · 60.8M searches
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Price range
Great$8.42–$66.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,644.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.2%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sports bras for women is a $8.9M/yr Amazon United States market (60.8M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 400K–500K
- avg 4,000–5,000/product
- Revenue / yr
- $8.9M–$11.1M
- units × avg price
- Launch success
- 84%
- 32 of 38 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.9%
- Avg brand age
- 44 months
- Avg seller age
- 132 days
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
56 falling
Sellers
75
Top-5 brand share
36%
Top 20: 76%
Top-5 click share
20%
Top 20: 42%
Open market
60%
- OEAK16%
- LetsJoli7%
- Cuteio5%
- COCOMARTS4%
- Tmeefee4%
- HBselect3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 127 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M
OEAK$18.854.0★13,129 rev
Tmeefee Adjustable Sports Bras for Women High Support Padded Racerback Bra
Tmeefee$26.374.4★2,131 rev
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
LetsJoli$19.624.1★16,468 rev
Cuteio Wireless Jelly Bras for Women No Underwire with Support - Seamless Wirefree Bralettes Everyday Full Coverage Comfort Tshirt Padded Bra Nude L
Cuteio$15.284.2★2,082 rev
Sports Bras for Women HIigh Support Criss-Cross Back Padded Strappy High Impact Sports Bras for Women Large Bust(0001_Black+White+Blue_M)
Nikuja$19.594.5★952 rev
Newest
by launch date
Bras for Women Wireless Supportive Bralette Push Up Full Coverage Everyday Bras No Underwire Seamless Comfort T-Shirt Bra Beige
CINOON$9.8616 rev
Fruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38C US
Fruit of the Loom$26.8259,690 rev
Wireless and Seamless Jelly Bra for Women - No Underwire Push Up Deep V Bras for Womens - No Wire Back Support Lift Bralette with Padded - Full Coverage Plus Size Comfort Bralettes Black M
SHARICCA$17.2918 rev
Amazon Essentials Womens Peached Microfiber Lined V-Neck Bralette Pack of 2 Black / White Large
Amazon Essentials$21.7348 rev
Wireless Seamless Jelly Bra for Women - No Underwire Push Up Deep V Bras for Womens - No Wire Back Support Sports Bralette with Padded - Full Coverage Plus Size Comfort Bralettes Lift Nude M
ULTREAGLE$16.20158 rev
Trending
90-day click momentum
HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - M
HONEYLOVE$66.343.6★
Wireless and Seamless Jelly Bra for Women - No Underwire Push Up Deep V Bras for Womens - No Wire Back Support Lift Bralette with Padded - Full Coverage Plus Size Comfort Bralettes Black M
SHARICCA$17.294.8★
New Balance Womens Sports Bras 3 Pack Seamless Cami Removable Pads Medium Impact Gym Bra for Women Multicolor Pack XL
New Balance$33.504.4★
OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee Leopard M
OEAK$21.644.0★
HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - XL
HONEYLOVE$66.233.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable to use”
“Not too tight”
“Buttery Soft”
“The price point is just right for the quality”
“Great deal”
“Nice wide straps”
“Good material”
“Great Adhesive”
“True to color”
“nice style”
What buyers complain about
“Didn't fit”
“Straps are too short”
“Uncomfortable material”
“Not well made”
“Bust is way too tight”
“are falling apart”
“False Advertisement”
“Terrible Adhesion”
“Not a good shape”
“too much material”
Top return reasons
Common questions
- Is sports bras for women profitable to sell on Amazon United States?
- The niche generates $8.9M/yr across 127 tracked products. 32 of 38 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (64/100).
- How competitive is the sports bras for women niche?
- 56 brands and 75 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in sports bras for women?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 8.2% — above our launch gate.
- When does demand for sports bras for women peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the sports bras for women niche?
- Listings span $8.42–$66.47; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 10,644 reviews — the moat a new listing must climb.
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