spongebob pajamas
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Review moat
Great104.15avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.48avg listing price — sweet spot $15–$100
Price range
Great$9.17–$45.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 293K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, spongebob pajamas is a $30K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
spongebob pajamas market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #15,724
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 84%
- Out of stock
- 17.7%
- Avg brand age
- 33 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
18
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
16%
Top 20: 38%
Open market
6%
- Nickelodeon29%
- COCO BRANDS26%
- INTIMO13%
- SPONGEBOB SQUAREPANTS13%
- Bellabu Bear7%
- Get Trend7%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -28.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top spongebob pajamas search terms
- spongebob pajamas83K/yr
- spongebob pajamas women22K/yr
- spongebob pjs24K/yr
- spongebob pajama pants25K/yr
- spongebob pajamas boys20K/yr
- spongebob pants15K/yr
- spongebob pj pants12K/yr
- spongebob pajamas men13K/yr
- spongebob pajamas girls7K/yr
- sponge bob pajamas boys9K/yr
Top spongebob pajamas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8
Nickelodeon$15.624.6★476 rev
Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft
Nickelodeon$15.225.0★4 rev
COCO BRANDS Spongebob Womens Pajama Set - Soft Stretchy Pajama Shorts & Short Sleeve Notch Collar Button Down Top Size Large Blue/Phone Call With Patrick
COCO BRANDS$26.754.6★36 rev
Get Trend SpongeBob SquarePants Boys Pajama Set 2-Piece Summer PJs with Soft Short Sleeve T Shirt & Shorts Kids Sleepwear (9-10 Years Green SpongeBob)
Get Trend$15.904.6★25 rev
Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids SPONGEBOB 8
Nickelodeon$18.504.4★16 rev
Newest
by launch dateSpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8
Nickelodeon$15.62476 rev
Nickelodeon boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids NOT SQUARE 6
Nickelodeon$21.53634 rev
Spongebob Squarepants Movie 2-Piece Loose-fit Pajama Set Soft & Comfortable 10
Nickelodeon$18.2414 rev
Spongebob Squarepants Movie 2-Piece Loose-fit Pajama Set Soft & Comfortable 6
Nickelodeon$18.4214 rev
Nickelodeon Unisex Adult 2-piece Snug-fit Cotton Pajama Set Best Day 2 10 US
Nickelodeon$15.82476 rev
Trending
90-day click momentumGet Trend SpongeBob SquarePants Boys Pajama Set 2-Piece Summer PJs with Soft Short Sleeve T Shirt & Shorts Kids Sleepwear (9-10 Years Green SpongeBob)
Get Trend$15.904.6★
COCO BRANDS Nickelodeon SpongeBob SquarePants - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear for Men & Women Size Large Light Blue & Multi Spongebob Graphic Print Set
COCO BRANDS$29.934.6★
Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft
Nickelodeon$15.225.0★
Nickelodeon Boys 2-Piece Loose-fit Pajama Set Soft & Cute for Kids SPONGE LEAGUE 10
Nickelodeon$15.695.0★
Bellabu Bear SpongeBob SquarePants Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo (as1 age 3_years Foodie)
Bellabu Bear$28.434.8★
What buyers say about spongebob pajamas
What buyers praise and complain about, mined from review topics.What buyers love
“Snug fit- size up”
“Very soft and got delivered fast”
“Good Quality and Arrived On time”
“They are comfortable”
“Color is bright”
“Gift”
“The design is cute”
“The price is fair for the trademark of SpongeBob”
“This works especially well as a lightweight summer pajama set”
“Looks just like the picture”
What buyers complain about
“Absolutely size up”
“totally different materials”
“Rips easy”
“Bad chemical smell”
“Shrinks”
“A little thin”
“the quality isnt all there”
“Fit is too slim on arms and stomach”
“Flame retardant needs to go”
“It seemed a little expensive for summer pajamas”
Top return reasons
Common questions
- Is spongebob pajamas profitable to sell on Amazon United States?
- The niche generates $30K/yr across 159 tracked products. 1 of 70 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the spongebob pajamas niche?
- 11 brands and 18 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in spongebob pajamas?
- Top complaints mined from reviews: Size-Overall, Material Quality, Durability. The return rate is 4.0%.
- When does demand for spongebob pajamas peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the spongebob pajamas niche?
- Listings span $9.17–$45.65; the average listing price is $24.48 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.