Is spongebob hat profitable to sell on Amazon United States?

The niche generates $101K/yr across 38 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (49/100).

How competitive is the spongebob hat niche?

17 brands and 26 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in spongebob hat?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 5.3% — above our launch gate.

What does it cost to enter the spongebob hat niche?

Listings span $8.26–$57.49; the average listing price is $23.10 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.

spongebob hat

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Avg price

Incredible$23.10

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Great$8.26–$57.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good518.08

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$101K

$101K/yr · 167K searches

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, spongebob hat is a $101K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

spongebob hat market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $116K–$139K; units × avg price
Conversion rate: 2.6%
Avg BSR: #13,341
Page quality: 0%
Prime: 79%
Sponsored: 84%
Out of stock: 11.5%
Avg brand age: 42 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

41%

Popfunk14%
SPONGEBOB SQUAREPANTS11%
Concept One10%
YUJIASH8%
Denppiuo8%
Get Trend8%

Demand

Weekly Amazon search volume, last 41 weeks — +7.5% search growth over the last 90 days.

Open Trend

Top spongebob hat search terms

spongebob hat83K/yr +12.9%2.1% conv.
krusty krab hat33K/yr +14.2%3.8% conv.
spongebob headband13K/yr +12.6%1.4% conv.
krusty krab hats10K/yr -8.3%1.2% conv.
spongebob hats for adults5K/yr -14.7%1.9% conv.
spongebob hats4K/yr -7.5%1.0% conv.
sponge bob hat7K/yr -4.5%2.4% conv.
squidward hat5K/yr -11.4%0.9% conv.
spongebob krusty krab hat4K/yr +3.7%2.4% conv.
crusty crab hat4K/yr +0.2%3.8% conv.

All search terms

Top spongebob hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Popfunk Official Spongebob The Krusty Krab Logo Dad Hat - The U18 Adjustable Relaxed-Fit Cap - Unisex for Men and Women Cream

Popfunk$21.194.8★104 rev

YUJIASH Sailor Hat Headband Hamburger Restaurant Employee Cap for Cosplay Cartoon or Party Accessory UseWhite

YUJIASH$9.984.5★16 rev

Spongebob Squarepants Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gifts for Boys 614 (Blue Spongebob)

Get Trend$20.854.7★146 rev

Denppiuo Sailor Hat Costume Headband Hamburger Restaurant Employee Role Play Navy Anchor Adult Cap for Cosplay Cartoon Theme Party Accessory for Women and Men

Denppiuo$9.874.7★15 rev

Odd Sox Spongebob Squarepants Trucker Hat Teal Mesh Baseball Cap One Size for Men & Women Adjustable Snapback Official Nickelodeon Apparel Gift for Meme Fans & Collectors

Odd Sox$24.944.5★156 rev

Newest

by launch date

Denppiuo 3Pcs Halloween Sailor Costume Set Include Sailor Headband Socks and Tie Hamburger Restaurant Employee Role Play Cartoon Theme Party Dress Up for Women and Men

Denppiuo$14.4513 rev

1mo ago

Denppiuo Sailor Hat Costume Headband Hamburger Restaurant Employee Role Play Navy Anchor Adult Cap for Cosplay Cartoon Theme Party Accessory for Women and Men

Denppiuo$9.8715 rev

2mo ago

SPONGEBOB SQUAREPANTS Baseball Cap Kids Character Summer Peaked Adjustable Sun Hat Girls Gift Yellow

SPONGEBOB SQUAREPANTS$17.602 rev

4mo ago

YUJIASH Sailor Hat Headband Hamburger Restaurant Employee Cap for Cosplay Cartoon or Party Accessory UseWhite

YUJIASH$9.9816 rev

5mo ago

Spongebob Squarepants Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gifts for Boys 614 (Blue Spongebob)

Get Trend$20.85146 rev

6mo ago

What buyers say about spongebob hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“the size is large enough to fit adults”

Quality-Overall17%

“It is very well made”

Comfort-Overall9%

“comfortable”

Advertised Vs Actual Product8%

“Great Visuals: It looks exactly like the pictures”

Design-Overall5%

“The design is super cute”

Soft Feel5%

“They are soft”

Gifting Purpose4%

“fun to gift”

Value For Money4%

“Definitely worth it”

Ease Of Use3%

“easy to put on”

Adjustability/Rotatability/Reclining3%

“didnt have to adjust it once”

What buyers complain about

Size-Overall23%

“does not fit tall boys or skinny cans”

Value For Money14%

“Definitely not worth the money”

Advertised Vs Actual Product9%

“False advertising”

Strength9%

“it was wobbly all night”

Material Quality7%

“Cheap materials”

Leak-Proof5%

“Now obviously if you lean over with two open cans on your head it spills so be smart”

Shape/Style3%

“It looks a little odd”

Thickness2%

“But a Bit Thin and Fragile”

Durability2%

“Would've liked maybe more durability”

Top return reasons

Size-Overall54%

Color5%

Quality-Overall4%

Advertised Vs Actual Product4%

Length3%

Value For Money3%