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Spongebob Hat

Fail

The products selling today already average 4.7★, so Spongebob Hat is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$101K/yr167K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
39%top-5 click share · 17 brands · 26 sellers

Flapen Score

Spongebob Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spongebob Hat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spongebob Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Spongebob Hat 167K times last year and spent an estimated $101K. The top 5 brands take 51% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
2.6%
Market size, estimated
$101Ka year
Top search term
spongebob hat83K searches a year

02 · Price

A sale here is worth $23.10.

Listings sell for $23.10 on average, from $8.26 to $57.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.10 that is $2K to $6K a year per listing.

Average price
$23.10inside the $15 to $100 sweet spot
Price range
$8.26–$57.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #13,341 within Headwear. It carries 518 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
79%
Out of stock, average day
11.5%
Average rank
#13,341in Headwear
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
518per listing
Listings tracked
38

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Spongebob Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

26

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

41%

  • Brand 114%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Spongebob Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 4.2× · 9 of 12 months tracked

Search terms

Top Spongebob Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spongebob hat83K/yr
  • krusty krab hat33K/yr
  • spongebob headband13K/yr
  • krusty krab hats10K/yr
  • spongebob hats for adults5K/yr
  • spongebob hats4K/yr
  • sponge bob hat7K/yr
  • squidward hat5K/yr
  • spongebob krusty krab hat4K/yr
  • crusty crab hat4K/yr

Reviews and returns

What reviews say buyers love and hate about Spongebob Hat

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
5.3%of orders come back
“does not fit tall boys or skinny cans”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spongebob Hat questions

Answered from the same tracked data.