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Spongebob Backpack

Maybe

Search demand grew +121.6% this quarter. But buyers convert on only 0.5% of searches, so Spongebob Backpack is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$101K/yr595K searches / yr
90-day growth
+121.6%search demand this quarter
Competition
36%top-5 click share · 11 brands · 47 sellers

Flapen Score

Spongebob Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spongebob Backpack is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spongebob Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Spongebob Backpack 595K times last year and spent an estimated $101K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +121.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
595K
Growth, 90 days vs prior 90
+121.6%
Conversion, latest week
0.5%
Market size, estimated
$101Ka year
Peak month
August17.4× the quietest month
Top search term
spongebob backpack436K searches a year

02 · Price

A sale here is worth $33.44.

Listings sell for $33.44 on average, from $14.31 to $65.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.44 that is $3K to $8K a year per listing.

Average price
$33.44inside the $15 to $100 sweet spot
Price range
$14.31–$65.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,500 within Backpacks. It carries 1,454 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#1,500in Backpacks
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,454per listing
Listings tracked
39

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Spongebob Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

47

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

36%

Top 20: 85%

Open market

17%

  • Brand 122%
  • Brand 219%
  • Brand 315%
  • Brand 49%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (5 brands, 17%)

Demand

Spongebob Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 17.4×

Search terms

Top Spongebob Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spongebob backpack436K/yr
  • spongebob bookbag26K/yr
  • sponge bob backpacks24K/yr
  • spongebob backpacks15K/yr
  • spongebob backpack with lunch box10K/yr
  • spongebob backpack for adults10K/yr
  • spongebob backpack for kids7K/yr
  • sponge bob backpack10K/yr
  • backpack spongebob8K/yr
  • spongebob mini backpack7K/yr

Reviews and returns

What reviews say buyers love and hate about Spongebob Backpack

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
17%of negative reviews mention “Durability”
3.8%of orders come back
“I wish it more durable”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spongebob Backpack questions

Answered from the same tracked data.