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Split Rings

Fail

Prices span $3.91–$12.35, mostly outside the sweet spot, so Split Rings is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$73K/yr206K searches / yr
90-day growth
+22.7%search demand this quarter
Competition
54%top-5 click share · 17 brands · 25 sellers

Flapen Score

Split Rings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Split Rings is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Split Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Split Rings 206K times last year and spent an estimated $73K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
4.8%
Market size, estimated
$73Ka year
Peak month
June1.4× the quietest month
Top search term
split rings123K searches a year

02 · Price

A sale here is worth $7.37.

Listings sell for $7.37 on average, from $3.91 to $12.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $7.37 that is $2K to $4K a year per listing.

Average price
$7.37under the $15 to $100 sweet spot
Price range
$3.91–$12.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,089 within Keyrings & Keychains. It carries 978 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#1,089in Keyrings & Keychains
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
978per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Split Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

25

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

28%

  • Brand 127%
  • Brand 216%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Split Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Split Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • split rings123K/yr
  • split ring36K/yr
  • small split rings16K/yr
  • stainless steel split rings13K/yr
  • heavy duty split ring7K/yr
  • small split ring4K/yr
  • mini split rings3K/yr
  • stainless split ring4K/yr

Reviews and returns

What reviews say buyers love and hate about Split Rings

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Amazon suggested wrong size”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Split Rings questions

Answered from the same tracked data.