Is spiral earrings profitable to sell on Amazon United States?

The niche generates $24K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (33/100).

How competitive is the spiral earrings niche?

10 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in spiral earrings?

Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 4.9%.

When does demand for spiral earrings peak?

Demand peaks in Mar; the busiest month runs 1.9× the quietest.

What does it cost to enter the spiral earrings niche?

Listings span $6.51–$22.33; the average listing price is $11.54 (sweet spot $15–$100). The average incumbent carries 1,331 reviews — the moat a new listing must climb.

spiral earrings

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Good1,331

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.54

avg listing price — sweet spot $15–$100

Price range

Okay$6.51–$22.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 142K searches

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, spiral earrings is a $24K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

spiral earrings market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $35K–$46K; units × avg price
Conversion rate: 1.5%
Avg BSR: #531
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.6%
Avg brand age: 33 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Trinckle30%
Sweetkiki29%
LUCKYJEWUS12%
Sparkling Hearts Designs9%
Goenjoy6%
YANCHUN5%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -16.6% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.9×

Open Trend

Top spiral earrings search terms

twist earrings33K/yr +11.6%1.2% conv.
tiny twist earrings21K/yr -24.3%1.8% conv.
hello adorn tiny twist earrings12K/yr -24.2%1.6% conv.
hello adorn9K/yr +13.1%0.8% conv.
twist earrings double hoop5K/yr +49.8%1.5% conv.
double twist hoop earrings8K/yr +5.1%1.1% conv.
hello adorn earrings5K/yr +20.9%0.9% conv.
corkscrew earrings5K/yr -1.9%0.8% conv.
tiny twist earrings gold14K/yr -53.5%2.0% conv.
twist in earrings5K/yr +10.1%0.5% conv.

All search terms

Top spiral earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Trinckle 2Pairs Double Hoop Earrings for Single Piercing Tiny Twist Earring

Trinckle$7.643.7★485 rev

Double Hoop Earrings for Single Piercing 3 Pairs 316L Surgical Steel Spiral Twist Illusion Lobe Cartilage Helix Hoop Earring Double Hoop Earrings for One Hole (Silver-6mm 8mm 10mm)

Sweetkiki$6.533.6★688 rev

Double Hoop Earrings for Single Piercing 3 Pairs 316L Surgical Steel Spiral Twist Illusion Lobe Cartilage Helix Hoop Earring Double Hoop Earrings for One Hole

Sweetkiki$6.513.6★688 rev

14K Gold Filled Small Hoop Earrings for Cartilage Nose Tiny Thin 7mm Piercing Hoop Ring 22 Gauge

LUCKYJEWUS$9.684.0★8,868 rev

Double Hoop Earrings for Single Piercing 3 Pairs 316L Surgical Steel Spiral Twist Illusion Cartilage Helix Hoop Earring: Double Hoop Earrings for One Hole (Gold-8mm)

Sweetkiki$6.613.6★688 rev

Newest

by launch date

Anniweeny Gold Double Huggie Hoop Piercing Tiny Twist Spiral Earrings

Anniweeny$11.9535 rev

9mo ago

GEMQUEEN 9 Pairs 14K Gold Stay Close Hoop Huggie Half Hoop Earrings Cartilage Helix Open Hugging for Women | Hypoallergenic 316L Stainless Steel Jewelry Set Trending Womens Day Gifts

GEMQUEEN$13.65471 rev

1y ago

YANCHUN Ear Cuffs Non Piercing 14K Gold Plated Ear Cuff Earrings for Women Trendy Stuff Clip on Cartilage Earring Stacks Non Pierced Adjustable Fake Earrings Set Jewelry Christmas Gift 2026 Stocking Stuffers

YANCHUN$8.51395 rev

2y ago

Trinckle Double Hoop Earrings for Single Piercing Tiny Twist Spiral Earring

Trinckle$8.25485 rev

2y ago

Trinckle 2Pairs Double Hoop Earrings for Single Piercing Tiny Twist Earring

Trinckle$7.64485 rev

3y ago

What buyers say about spiral earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“super easy to use”

Size-Overall10%

“Fit and looked amazing”

Value For Money9%

“They're super cute with a lower price tag”

Advertised Vs Actual Product8%

“They are just as described”

Comfort-Overall7%

“These are very comfortable”

Gifting Purpose7%

“Good gift”

Quality-Overall7%

“These earrings are adorable and good quality”

Color5%

“Pretty,”

Durability5%

“And they have not broken”

Shape/Style4%

“The style is cute”

What buyers complain about

Size-Overall32%

“bad fit”

Durability15%

“Not durable”

Ease Of Use10%

“Not easy to use”

Quality-Overall10%

“Cheap price Cheap product”

Strength5%

“Flimsy”

Advertised Vs Actual Product4%

“misrepresented in the pic”

Value For Money2%

“Not worth it”

Allergies2%

“Nickel allergy possible”

Comfort-Overall2%

“Way uncomfortable and kind of sharp feeling”

Product Condition2%

“RECEIVED USED”

Top return reasons

Size-Overall58%

Advertised Vs Actual Product7%

Quality-Overall7%

Functionality-Overall4%

Thin3%

Ease Of Use3%

Metal Authenticity3%

Color2%