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Spidey Coloring Book

Maybe

The top 5 products take only 18% of clicks. But demand is soft, at -35.1% this quarter, so Spidey Coloring Book is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$123K/yr94K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
18%top-5 click share · 11 brands · 47 sellers

Flapen Score

Spidey Coloring Book against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spidey Coloring Book is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spidey Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Spidey Coloring Book 94K times last year and spent an estimated $123K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
6.4%
Market size, estimated
$123Ka year
Peak month
January2.8× the quietest month
Top search term
spidey and his amazing friends clothes42K searches a year

02 · Price

A sale here is worth $20.42.

Listings sell for $20.42 on average, from $4.28 to $37.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $20.42 that is $0 to $2K a year per listing.

Average price
$20.42inside the $15 to $100 sweet spot
Price range
$4.28–$37.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #457 within Clothing. It carries 938 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#457in Clothing
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
938per listing
Listings tracked
102

04 · Newcomers

7 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spidey Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

47

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

18%

Top 20: 47%

Open market

4%

  • Brand 174%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 4%)

Demand

Spidey Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Spidey Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spidey and his amazing friends clothes42K/yr
  • spidey coloring book21K/yr
  • spidey and friends clothes11K/yr
  • spidey and his amazing friends coloring book7K/yr
  • spidey and friends coloring book7K/yr
  • spidey coloring books for kids 3-55K/yr

Reviews and returns

What reviews say buyers love and hate about Spidey Coloring Book

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
1.2%of orders come back
“its a tad big”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spidey Coloring Book questions

Answered from the same tracked data.