spidey coloring book
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-35.1% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.42avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.28–$37.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good937.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$123K$123K/yr · 94K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, spidey coloring book is a $123K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
spidey coloring book market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $123K–$163K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #457
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 8.2%
- Avg brand age
- 32 months
- Avg seller age
- 137 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
47
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
18%
Top 20: 47%
Open market
4%
- Marvel74%
- Disney9%
- Crayola5%
- Classroom Supply5%
- Bendon3%
- Stickerland2%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -35.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.8×
Top spidey coloring book search terms
- spidey and his amazing friends clothes42K/yr
- spidey coloring book21K/yr
- spidey and friends clothes11K/yr
- spidey and his amazing friends coloring book7K/yr
- spidey and friends coloring book7K/yr
- spidey coloring books for kids 3-55K/yr
Top spidey coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spidey and His Amazing Friends Coloring and Activity Pad with Bonus Memory Match Game on Back - 80 Pages
Classroom Supply$4.284.5★65 rev
Marvel Spidey and His Amazing Friends Boys Short Sleeve T-Shirt and Shorts Set for Toddlers
Marvel$19.504.6★39 rev
Marvel Spidey and His Amazing Friends 48 Page Coloring and Activity Book with Stickers
Marvel$6.984.6★45 rev
Marvel Spidey and His Amazing Friends Spider-Man Toddler Boys Mesh Jersey Tank Top & Basketball Shorts Outfit Set Blue 3T
Marvel$24.844.7★477 rev
Marvel Spidey and His Amazing Friends Toddler Boys 3 Piece Outfit Set Black/Red/Grey 5T
Marvel$27.114.8★832 rev
Newest
by launch date
Marvel Spider-Man Miles Morales Ghost Spider Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids
Marvel$16.029 rev
Marvel Spider-Man Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids
Marvel$19.2419 rev
Disney Marvel Spider-Gwen Toddler Girl Romper With Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Pink 3T
Disney$20.78871 rev
Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 3-4 Years
Disney$21.211,263 rev
Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 4-5 Years
Disney$21.051,263 rev
Trending
90-day click momentumMarvel Spider-Man Miles Morales Ghost Spider Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids
Marvel$16.024.2★
Disney Marvel Spider-Gwen Toddler Girl Romper With Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Pink 3T
Disney$20.784.6★
Marvel Spidey and His Amazing Friends Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddlers
Marvel$20.474.8★
Marvel Spider-Man Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids
Marvel$19.244.8★
Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 3-4 Years
Disney$21.214.7★
What buyers say about spidey coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Its the perfect size for my toddler”
“Endless fun”
“the colors were vibrant”
“Easy gift”
“Great value”
“No spill”
“Exactly as pictured”
“It's durable and comfortable”
“Comfortable”
What buyers complain about
“its a tad big”
“Broke 1st day”
“quality, and feels cheap for the price”
“Not totally leak proof”
“appeared to used”
“Looks are deceiving”
“I expected it to be more heavy duty”
“Tshirt length too short”
“did not work”
“Not worth the price”
Top return reasons
Common questions
- Is spidey coloring book profitable to sell on Amazon United States?
- The niche generates $123K/yr across 102 tracked products. 7 of 28 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the spidey coloring book niche?
- 11 brands and 47 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in spidey coloring book?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.
- When does demand for spidey coloring book peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the spidey coloring book niche?
- Listings span $4.28–$37.52; the average listing price is $20.42 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.