Is spidey and his amazing friends costume profitable to sell on Amazon United States?

The niche generates $92K/yr across 77 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (40/100).

How competitive is the spidey and his amazing friends costume niche?

12 brands and 51 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in spidey and his amazing friends costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.8% — above our launch gate.

When does demand for spidey and his amazing friends costume peak?

Demand peaks in Oct; the busiest month runs 147.5× the quietest.

What does it cost to enter the spidey and his amazing friends costume niche?

Listings span $13.73–$54.77; the average listing price is $28.82 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.

spidey and his amazing friends costume

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$28.82

avg listing price — sweet spot $15–$100

Price range

Great$13.73–$54.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great27%

top-5 click share — an open shelf

Review moat

Good778.99

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Market size

Bad$92K

$92K/yr · 271K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, spidey and his amazing friends costume is a $92K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

12 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

27%

Top 20: 59%

Open market

Marvel52%
Jazwares Costume Play16%
Jazwares12%
Rubies11%
Spirit Halloween4%
Disney1%
Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 147.5×

Open Trend

Top spidey and his amazing friends costume search terms

spiderman costume 2t35K/yr +22.6%1.1% conv.
spidey and his amazing friends costume47K/yr -12.1%0.3% conv.
2t spiderman costume21K/yr +12.9%0.8% conv.
spidey and friends costume59K/yr -32.2%0.4% conv.
toddler spidey costume13K/yr +3.1%1.3% conv.
spiderman costume toddler 2t14K/yr +52.2%1.2% conv.
spidey costume toddler6K/yr +18.6%0.7% conv.
spider man costume 2t7K/yr +4.7%2.0% conv.
spiderman costume 2t boy10K/yr -10.0%0.8% conv.
toddler spiderman costume 3t8K/yr -23.7%1.1% conv.

All search terms

Top spidey and his amazing friends costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Avengers Spider-Man Toddler Boys Cosplay Romper Spiderman 2T

Marvel$21.954.8★756 rev

Rubies Baby Boys Marvel Super Hero Adventures Deluxe Infant and Toddler Costumes Spider-Man Toddler US

Rubies$54.774.6★1,056 rev

Marvel Spider-Man Toddler Costume - Officially Licensed Superhero Suit for Kids

Jazwares$35.904.6★663 rev

Marvel Avengers Spider-Man Toddler Boys Cosplay Romper Spiderman 3T

Marvel$21.304.8★756 rev

Marvel Spider-Man Toddler Costume - Officially Licensed Superhero Suit for Kids

Jazwares$37.994.6★663 rev

Newest

by launch date

MARVEL Spider-Man Official Youth Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings - XS (4)

Jazwares Costume Play$40.5127 rev

1mo ago

Marvel Boys Spider-Man 2-Piece Snug-Fit Cotton Pajama Set SPIDER COSTUME 4

Marvel$13.803,269 rev

2mo ago

Marvel Unisex Child Kids 2-piece Snug-fit Cotton Pajama Set Spider Costume 6 US

Marvel$13.733,269 rev

2mo ago

Spirit Halloween Marvel Toddler Spider-Man Muscle Suit Costume

Spirit Halloween$33.45199 rev

1y ago

Spirit Halloween Spidey and His Amazing Friends Toddler Spider-Man Muscle Suit Costume Officially licensed Padded Jumpsuit Unisex Child Size 3T - 4T Standard Red and Blue

Spirit Halloween$34.9925 rev

1y ago

What buyers say about spidey and his amazing friends costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“the mask is very high quality”

Size-Overall21%

“Size is true”

Value For Money7%

“Worth it”

Fun/Entertainment Experience5%

“Fun”

Durability5%

“Durable and cute”

Comfort-Overall5%

“Comfortable”

Gifting Purpose3%

“My grandson loves his gift”

Soft Feel3%

“Looks so nice, so soft and breathable”

Ease Of Use3%

“Easy access to hands”

Material Quality3%

“The material feels comfortable”

What buyers complain about

Size-Overall30%

“Doesnt fit right”

Quality-Overall11%

“The shirt is poor quality”

Durability7%

“Literally broke within 5 minutes”

Material Quality7%

“The material is super thin”

Value For Money5%

“Extremely disappointed that I was charged $44.00 for this item”

Strength4%

“the finger lights are pretty flimsy”

Product Condition3%

“was clearly used”

Ease Of Cleaning2%

“Used and dirty”

Advertised Vs Actual Product2%

“The mask to this costume arrived looking much different than the photo”

Thickness2%

“Thin”

Top return reasons

Size-Overall75%

Material Quality4%

Advertised Vs Actual Product3%

Length3%

Quality-Overall2%

Product Condition2%

Value For Money2%

Defective Material/Parts1%

Stitch/Finish/Polish1%

Waist Fit1%

Common questions

Is spidey and his amazing friends costume profitable to sell on Amazon United States?: The niche generates $92K/yr across 77 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (40/100).
How competitive is the spidey and his amazing friends costume niche?: 12 brands and 51 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in spidey and his amazing friends costume?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.8% — above our launch gate.
When does demand for spidey and his amazing friends costume peak?: Demand peaks in Oct; the busiest month runs 147.5× the quietest.
What does it cost to enter the spidey and his amazing friends costume niche?: Listings span $13.73–$54.77; the average listing price is $28.82 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.

spidey and his amazing friends costume