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Spiderman Onesie

Fail

Buyers convert on only 0.2% of searches, so Spiderman Onesie is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$20K/yr483K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
43%top-5 click share · 14 brands · 18 sellers

Flapen Score

Spiderman Onesie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spiderman Onesie is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Onesie market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Onesie 483K times last year and spent an estimated $20K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
0.2%
Market size, estimated
$20Ka year
Peak month
December5.4× the quietest month
Top search term
spiderman pajama pants95K searches a year

02 · Price

A sale here is worth $19.89.

Listings sell for $19.89 on average, from $8.61 to $37.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.89 that is $0 to $2K a year per listing.

Average price
$19.89inside the $15 to $100 sweet spot
Price range
$8.61–$37.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #906 within Sleep & Lounge. It carries 192 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
76%
Out of stock, average day
7.5%
Average rank
#906in Sleep & Lounge
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
192per listing
Listings tracked
45

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spiderman Onesie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$807$2K$2K$3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 76%

Open market

6%

  • Fpvcqnm36%
  • Bioworld24%
  • Marvel20%
  • Mad Engine6%
  • USCOYICD6%
  • DFGIGT2%
  • Open — no brand owns it (8 brands, 6%)

Demand

Spiderman Onesie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Spiderman Onesie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spiderman pajama pants95K/yr
  • spiderman pj pants83K/yr
  • spider man pj pants44K/yr
  • spiderman pants38K/yr
  • spiderman sweatpants26K/yr
  • spiderman pjs adult26K/yr
  • spiderman pjs women13K/yr
  • spider man pajama pants21K/yr
  • mens spiderman pajamas24K/yr
  • matching spiderman pajamas10K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Onesie

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
34%of negative reviews mention “Size-Overall”
3.6%of orders come back
“small”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spiderman Onesie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data