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Spiderman Keychain

Fail

The top 5 brands take 96% of clicks, so Spiderman Keychain is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$74K/yr398K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
87%top-5 click share · 7 brands · 79 sellers

Flapen Score

Spiderman Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spiderman Keychain is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Keychain 398K times last year and spent an estimated $74K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Oct–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
1.6%
Market size, estimated
$74Ka year
Peak month
July3.3× the quietest month
Top search term
spiderman keychain227K searches a year

02 · Price

A sale here is worth $12.04.

Listings sell for $12.04 on average, from $5.89 to $20.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.04 that is $6K to $9K a year per listing.

Average price
$12.04under the $15 to $100 sweet spot
Price range
$5.89–$20.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11,361 within Keyrings & Keychains. It carries 613 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11,361in Keyrings & Keychains
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
613per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Spiderman Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

79

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • Brand 180%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Spiderman Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Spiderman Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman keychain227K/yr
  • spider man keychain28K/yr
  • spiderman key chain18K/yr
  • spiderman plush keychain12K/yr
  • spiderman keychain plush9K/yr
  • spider-man keychain8K/yr
  • backpack clips for kids15K/yr
  • spiderman bag charm5K/yr
  • keychain spiderman8K/yr
  • backpack charms for kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Keychain

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Material Quality”
0.7%of orders come back
“Itty bitty made low quality just the cheapest looking plastic not even like how normal Funko pops are”
A buyer, on “Material Quality”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spiderman Keychain questions

Answered from the same tracked data.