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Spiderman Hat

Maybe

The top 5 products take only 14% of clicks. But the top 5 brands take 95% of clicks, so Spiderman Hat is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$98K/yr282K searches / yr
90-day growth
+52.7%search demand this quarter
Competition
14%top-5 click share · 16 brands · 31 sellers

Flapen Score

Spiderman Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spiderman Hat is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Hat 282K times last year and spent an estimated $98K. The top 5 brands take 95% of clicks. Demand peaks in Apr–Jun–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+52.7%
Conversion, latest week
1.7%
Market size, estimated
$98Ka year
Peak month
December2.3× the quietest month
Top search term
spiderman swimsuit for boys50K searches a year

02 · Price

A sale here is worth $20.02.

Listings sell for $20.02 on average, from $7.70 to $30.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $20.02 that is $0 to $2K a year per listing.

Average price
$20.02inside the $15 to $100 sweet spot
Price range
$7.70–$30.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #4,212 within Clothing. It carries 791 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
5.5%
Average rank
#4,212in Clothing
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
791per listing
Listings tracked
152

04 · Newcomers

15 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
66
Successful launches
15Amazon's first-year sales bar
Average brand age
34 months

Products

Top Spiderman Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

31

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

14%

Top 20: 40%

Open market

4%

  • Brand 154%
  • Brand 231%
  • Brand 38%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (10 brands, 4%)

Demand

Spiderman Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Spiderman Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman swimsuit for boys50K/yr
  • spiderman hat72K/yr
  • spiderman swim trunks26K/yr
  • spiderman bathing suit12K/yr
  • spiderman swimsuit11K/yr
  • spider man hat15K/yr
  • spider man swim suit for boys8K/yr
  • spidey swimsuit for boys8K/yr
  • spiderman hat toddler9K/yr
  • spiderman swim6K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Hat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Super small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Spiderman Hat questions

Answered from the same tracked data.