Is spiderman costume profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 54 tracked products. 19 of 22 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the spiderman costume niche?

16 brands and 56 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in spiderman costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 6.8% — above our launch gate.

When does demand for spiderman costume peak?

Demand peaks in Sep–Oct; the busiest month runs 13.0× the quietest.

What does it cost to enter the spiderman costume niche?

Listings span $13.73–$118.63; the average listing price is $38.78 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.

spiderman costume

Worth a look

Shows a sweet-spot price point ($38.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$38.78

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 5.7M searches

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$13.73–$118.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good651.04

avg incumbent reviews — the moat a new listing must climb

Growth

Good+25.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, spiderman costume is a $1.4M/yr Amazon United States market (5.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

spiderman costume market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: $1.6M–$1.9M; units × avg price
Conversion rate: 0.6%
Avg BSR: #2,312
Page quality: 0%
Prime: 93%
Sponsored: 56%
Out of stock: 13.1%
Avg brand age: 37 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

35%

Top 20: 68%

Open market

16%

Marvel30%
Jazwares Costume Play28%
VIARAND11%
Jazwares8%
NEWCOSPLAY4%
HDYOS3%
Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.2% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 13.0×

Open Trend

Top spiderman costume search terms

spiderman costume1.5M/yr +82.4%0.5% conv.
spiderman costume kids1.1M/yr -43.5%0.5% conv.
spiderman costume adult796K/yr +37.0%0.4% conv.
spiderman suit257K/yr +27.3%0.2% conv.
spider man suit125K/yr +109.3%0.1% conv.
spider-man costume155K/yr +28.0%0.1% conv.
spiderman costume 4t183K/yr +2.3%0.9% conv.
spider man costume169K/yr +10.1%0.2% conv.
disfraz de spiderman para nio104K/yr +41.2%0.2% conv.
toddler spiderman costume174K/yr +10.5%0.7% conv.

All search terms

Top spiderman costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Unisex Child Kids 2-piece Snug-fit Cotton Pajama Set Spider Costume 6 US

Marvel$13.734.7★3,269 rev

Marvel Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings for Added Convenience (M)

Jazwares Costume Play$40.774.5★2,130 rev

Marvel Integrated Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings for Added Convenience (M)

Jazwares Costume Play$42.564.5★1,853 rev

VIARAND Hero Costume for Halloween - Stretch Spandex with Hidden Zippers & Detachable Mask (Red Adult-S(Height:59-63))

VIARAND$51.054.6★45 rev

Marvel Avengers Spider-Man Toddler Boys Cosplay Romper Spiderman 3T

Marvel$21.304.8★756 rev

Newest

by launch date

MARVEL Spider-Man Official Youth Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings - XS (4)

Jazwares Costume Play$40.5127 rev

1mo ago

MARVEL Spider-Man Official Youth Halloween Costume - Premium Printed Jumpsuit with Pull On Fabric Mask - S (5-7)

Jazwares Costume Play$21.234 rev

1mo ago

Marvel Unisex Child Kids 2-piece Snug-fit Cotton Pajama Set Spider Costume 6 US

Marvel$13.733,269 rev

2mo ago

SUMOAR Kids Superhero Cosplay Bodysuit Halloween Spandex CostumeBlack 6T

SUMOAR$31.8749 rev

6mo ago

Bohorsun Spandex Zentai Bodysuit Performance Costume Stretchy Breathable Halloween Cosplay Outfit (Red Mens-XXL(Height:69-71Inch))

Bohorsun$48.8319 rev

7mo ago

What buyers say about spiderman costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Accurate sizing and great quality”

Quality-Overall20%

“Amazing quality”

Value For Money8%

“affordable price”

Stretchability/Expandability/Elasticity4%

“fabric has great stretch”

Advertised Vs Actual Product4%

“As described”

Comfort-Overall4%

“comfortable”

Gifting Purpose4%

“Greatest gift”

Durability3%

“Durable and Loved”

Material Quality3%

“The material feels comfortable”

Weight Light2%

“It's not too heavy”

What buyers complain about

Size-Overall39%

“It was huge”

Quality-Overall7%

“Cheap”

Value For Money7%

“Extremely disappointed that I was charged $44.00 for this item”

Material Quality5%

“Very cheap material”

Product Condition5%

“was clearly used”

Durability5%

“Literally broke within 5 minutes”

Advertised Vs Actual Product3%

“The mask to this costume arrived looking much different than the photo”

Functionality-Overall3%

“However the functionality of the mask hasnt been great”

Smell1%

“there was a very heavy odor of perfume/cologne”

Stitch/Finish/Polish1%

“after a few days the stitching came undone”

Top return reasons

Size-Overall75%

Length3%

Material Quality3%

Advertised Vs Actual Product2%

Product Condition2%

Value For Money1%

Quality-Overall1%