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Spiderman Beanie

Fail

Shoppers spend an estimated $5K a year here, so Spiderman Beanie is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$5K/yr98K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
52%top-5 click share · 22 brands · 29 sellers

Flapen Score

Spiderman Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spiderman Beanie is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Beanie 98K times last year and spent an estimated $5K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
0.4%
Market size, estimated
$5Ka year
Peak month
December10.5× the quietest month
Top search term
spiderman beanie70K searches a year

02 · Price

A sale here is worth $12.00.

Listings sell for $12.00 on average, from $4.45 to $25.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.00 that is $0 to $1K a year per listing.

Average price
$12.00under the $15 to $100 sweet spot
Price range
$4.45–$25.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #2,010 within Skullies & Beanies. It carries 217 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
29.0%
Average rank
#2,010in Skullies & Beanies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
217per listing
Listings tracked
32

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Spiderman Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

29

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

52%

Top 20: 89%

Open market

34%

  • Brand 119%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Spiderman Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Spiderman Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman beanie70K/yr
  • spider man beanie12K/yr
  • spiderman winter hat10K/yr
  • spiderman beanie kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Beanie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
2.3%of orders come back
“A little big for my 4 year old”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spiderman Beanie questions

Answered from the same tracked data.