Is spiderman backpack profitable to sell on Amazon United States?

The niche generates $468K/yr across 39 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +80.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the spiderman backpack niche?

15 brands and 50 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in spiderman backpack?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.1%.

When does demand for spiderman backpack peak?

Demand peaks in Jul–Aug; the busiest month runs 10.6× the quietest.

What does it cost to enter the spiderman backpack niche?

Listings span $14.72–$48.76; the average listing price is $31.45 (sweet spot $15–$100). The average incumbent carries 1,329 reviews — the moat a new listing must climb.

spiderman backpack

Worth a look

Shows a sweet-spot price point ($31.45 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$31.45

avg listing price — sweet spot $15–$100

Price range

Great$14.72–$48.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+80.2%

90-day search growth — must beat 0% to launch

Competition

Great39%

top-5 click share — an open shelf

Market size

Good$468K

$468K/yr · 1.8M searches

Review moat

Good1,328.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, spiderman backpack is a $468K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

spiderman backpack market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $786K–$944K; units × avg price
Conversion rate: 0.8%
Avg BSR: #951
Page quality: 0%
Prime: 95%
Sponsored: 79%
Out of stock: 19.4%
Avg brand age: 34 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

18%

Telifor24%
Fast Forward23%
Marvel11%
Bioworld9%
Simple Modern8%
AYoXin6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 10.6×

Open Trend

Top spiderman backpack search terms

spiderman backpack1.2M/yr +127.7%0.8% conv.
spider man backpack85K/yr +73.2%0.5% conv.
marvel backpack107K/yr +73.0%0.0% conv.
spiderman bookbag60K/yr +23.6%0.8% conv.
spiderman bag48K/yr +1.9%0.1% conv.
spiderman backpack toddler43K/yr -11.2%1.2% conv.
spiderman backpack with lunchbox50K/yr +195.2%0.6% conv.
spiderman backpack for boys 4-652K/yr +18.1%1.6% conv.
spider-man backpack26K/yr +63.7%0.4% conv.
mochila de spiderman para nios25K/yr +17.8%0.6% conv.

All search terms

Top spiderman backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Telifor Cartoon Spider Schoolbag with Pencil Case - 3D Waterproof Large-Capacity for Primary School Boys (15in)

Telifor$29.864.8★52 rev

Simple Modern Medium Marvel Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | Spidey Kid

Simple Modern$47.574.8★6,366 rev

Telifor Cartoon Spider Schoolbag with Pencil Case - 3D Waterproof Large-Capacity for Primary School Boys (14in)

Telifor$29.034.8★52 rev

Fast Forward Spider-Man Boys Backpack and Lunch Box Set - 2 Piece 15 Inch School Backpack With Detachable Lunch Bag Size One Size Spider-Man Red Lunch Bag

Fast Forward$25.114.3★397 rev

abshoo Cute Spider School Backpack For Boys Elementary Kindergarten Kids School Bag (Spider Black)

abshoo$30.274.7★584 rev

Newest

by launch date

Marvel Spiderman Boys Backpack for Elementary Kindergarten Kids Medium 12L

PATPAT$32.8436 rev

3mo ago

BIOWORLD Boys Spider-Man Integrated Backpack Set. Includes Backpack Non-Insulated Lunch Kit Case (Little Kid/Big Kid) Red One Size

Bioworld$39.912 rev

4mo ago

Bioworld Spidey & His Amazing Friends Plush Spidey & 10 Backpack

Bioworld$32.8312 rev

4mo ago

Fast Forward Spider-Man Boys Backpack - Lightweight Spacious 16 Inch School Backpack for Kids with 3D Character Tag Spiderman Black

Fast Forward$29.809 rev

5mo ago

AYoXin Kids School Backpacks Boys Backpack with Lunch Box for Elementary Kindergarten Preschool Mochila Para Nios 4-6 6-8 8-10 4 5 6 7 8 9 10 11 12

AYoXin$44.311 rev

5mo ago

What buyers say about spiderman backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Amazing quality”

Size-Overall17%

“perfect fit”

Value For Money10%

“the price is good”

Durability9%

“Seems durable”

Material Quality5%

“The material feels durable”

Design-Overall5%

“The design is bright, fun, and exactly what any little Spider-Man fan would want”

Storage Capacity3%

“Spacious”

Ease Of Use3%

“super cute and simple”

Pockets/Compartments3%

“decent pockets”

Advertised Vs Actual Product3%

“This was better than expected”

What buyers complain about

Durability22%

“came apart”

Size-Overall18%

“Too big”

Quality-Overall14%

“cheap quality with double the price”

Material Quality6%

“Wasn't the best quality in the material for this bag”

Value For Money4%

“Not worth the price”

Stitch/Finish/Polish3%

“I didnt notice a difference in the stitching”

Water Resistance2%

“the water bottle is way too fragile it broke within the same we received it”

Strength2%

“Everything included is pretty flimsy and thin”

Strap/String Quality2%

“the straps broke almost immediately”

Advertised Vs Actual Product2%

“Not as Pictured”

Top return reasons

Size-Overall66%

Quality-Overall5%

Advertised Vs Actual Product5%

Material Quality5%

Strap/String Quality4%

Value For Money4%

Zipper Quality2%

Wrong Dimensions1%

Defective Material/Parts1%

Stitch/Finish/Polish1%

Common questions

Is spiderman backpack profitable to sell on Amazon United States?: The niche generates $468K/yr across 39 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +80.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the spiderman backpack niche?: 15 brands and 50 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in spiderman backpack?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.1%.
When does demand for spiderman backpack peak?: Demand peaks in Jul–Aug; the busiest month runs 10.6× the quietest.
What does it cost to enter the spiderman backpack niche?: Listings span $14.72–$48.76; the average listing price is $31.45 (sweet spot $15–$100). The average incumbent carries 1,329 reviews — the moat a new listing must climb.