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Spiderman Backpack

Maybe

Products sell for $31.45 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Spiderman Backpack is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$468K/yr1.8M searches / yr
90-day growth
+80.2%search demand this quarter
Competition
39%top-5 click share · 15 brands · 50 sellers

Flapen Score

Spiderman Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spiderman Backpack is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Backpack 1.8M times last year and spent an estimated $468K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +80.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $468K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+80.2%
Conversion, latest week
0.8%
Market size, estimated
$468Ka year
Peak month
August10.6× the quietest month
Top search term
spiderman backpack1.2M searches a year

02 · Price

A sale here is worth $31.45.

Listings sell for $31.45 on average, from $14.72 to $48.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $31.45 that is $8K to $16K a year per listing.

Average price
$31.45inside the $15 to $100 sweet spot
Price range
$14.72–$48.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #951 within Backpacks. It carries 1,329 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
19.4%
Average rank
#951in Backpacks
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,329per listing
Listings tracked
39

04 · Newcomers

Amazon counts 5 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Spiderman Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$23K$47K$70K$94K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

50

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

18%

  • Telifor24%
  • Fast Forward23%
  • Marvel11%
  • Bioworld9%
  • Simple Modern8%
  • AYoXin6%

Demand

Spiderman Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 10.6×

Search terms

Top Spiderman Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman backpack1.2M/yr
  • spider man backpack85K/yr
  • marvel backpack107K/yr
  • spiderman bookbag60K/yr
  • spiderman bag48K/yr
  • spiderman backpack toddler43K/yr
  • spiderman backpack with lunchbox50K/yr
  • spiderman backpack for boys 4-652K/yr
  • spider-man backpack26K/yr
  • mochila de spiderman para nios25K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.17

came apart

broke instantly

Not Very Durable

Size-Overall18%+0.47

Too big

Too small

Just a tad small for kindergarten

Quality-Overall14%+1.38

cheap quality with double the price

cheaply made

Poor quality

Material Quality6%−0.03

Wasn't the best quality in the material for this bag

Flimsy material

One thing I have to criticize is the material quality

Value For Money4%−0.01

Not worth the price

overpriced

Love

Quality-Overall24%+1.38

Amazing quality

This backpack is great quality

Great looking and good quality bag

Size-Overall17%+0.47

perfect fit

Very nice small

Its not too big or too small

Value For Money10%−0.01

the price is good

Great deal

Worth it

Durability9%−0.17

Seems durable

The material feels durable

The bag feels sturdy

Material Quality5%−0.03

The material feels durable

The material seems sturdy

the material is super good

Return

4.1% Return rate 76% Fixable by listing

Size-Overall66%██▇▇██

Too big

Too small

Just a tad small for kindergarten

Quality-Overall5%▇█▇█▄█

cheap quality with double the price

cheaply made

Poor quality

Advertised Vs Actual Product5%▄▆▇██▇

Not as Pictured

The logos are not stitched

Material Quality5%▆▂█▃▄▃

Wasn't the best quality in the material for this bag

Flimsy material

One thing I have to criticize is the material quality

Strap/String Quality4%▄▂▇█▃▄

the straps broke almost immediately

The plastic piece that adjusts the strap broke within two weeks

My test regarding whether a bag is good quality always comes down to the straps

FAQ

Common Spiderman Backpack questions

Answered from the same tracked data.