Sperry Duck Boots Women

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-84.0%

Conversion, latest week

0.2%

Market size, estimated

$241Ka year

Peak month

December21.1× the quietest month

Top search term

duck boots women387K searches a year

Listings sell for $64.52 on average, from $13.57 to $345.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $64.52 that is $0 to $6K a year per listing.

Average price

$64.52inside the $15 to $100 sweet spot

Price range

$13.57–$345.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

9.1%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,196 within Boots. It carries 1,775 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

97%

Out of stock, average day

6.2%

Average rank

#1,196in Boots

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,775per listing

Listings tracked

174

33 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months