speedo swimsuit women
Worth a lookShows a sweet-spot price point ($37.21 avg), but high returns (16.5%) keeps it on the watch list.
Avg price
Incredible$37.21avg listing price — sweet spot $15–$100
Price range
Incredible$17.61–$64.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Market size
Good$288K$288K/yr · 1.4M searches
Review moat
Okay3,771.49avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad16.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, speedo swimsuit women is a $288K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
speedo swimsuit women market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $298K–$372K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 4.1%
- Avg brand age
- 43 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
91
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
22%
Top 20: 51%
Open market
7%
- Speedo61%
- baleaf12%
- TYR9%
- beautyin5%
- Nike3%
- Sporti2%
- Open — no brand owns it (13 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.6×
Top speedo swimsuit women search terms
- speedo swimsuit women713K/yr
- nike swimsuit women124K/yr
- full body swimsuit for women75K/yr
- one piece swimsuit women athletic90K/yr
- speedo womens swimsuit one piece57K/yr
- athletic swimsuit44K/yr
- lap swimsuits for women40K/yr
- speedo one piece swimsuit women26K/yr
- training swimsuits for women30K/yr
- womens speedo swimsuit24K/yr
Top speedo swimsuit women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
baleaf Womens Athletic Training Adjustable Strap One Piece Swimsuit Swimwear Bathing Suit Black 36
baleaf$31.204.4★7,771 rev
Speedo Womens Swimsuit One Piece ProLT Super Pro Solid Adult
Speedo$22.614.1★10,932 rev
Speedo Womens Swimsuit One Piece ProLT Super Pro Solid Adult
Speedo$37.064.1★10,932 rev
Speedo Womens Swimsuit One Piece ProLT Super Pro Solid Adult
Speedo$21.564.1★10,932 rev
Speedo Womens Swimsuit One Piece ProLT Super Pro Solid Adult
Speedo$28.674.1★10,932 rev
Newest
by launch date
Speedo Womens Swimsuit One Piece Creora Highclo Quantum Splice High Cut Solid
Speedo$46.001,446 rev
Speedo Womens Swimsuit One Piece Endura Soft Classic Cut Solid Adult
Speedo$39.4329 rev
Speedo Womens Swimsuit One Piece ProLT Super Pro Solid Adult
Speedo$37.0610,932 rev
Speedo Womens Swimsuit One Piece ProLT Super Pro Solid Adult
Speedo$21.5610,932 rev
Speedo Womens Swimsuit One Piece ProLT Super Pro Solid Adult
Speedo$28.6710,932 rev
Trending
90-day click momentum
Speedo Womens Swimsuit One Piece Endurance+ Flyback Solid Adult Team Colors
Speedo$42.604.3★
Speedo Womens Swimsuit One Piece Endura Soft Classic Cut Solid Adult
Speedo$39.434.1★
TYR Womens TYReco Solid Diamondback Swimsuit Black 36
TYR$43.144.3★
Speedo Womens Swimsuit One Piece ProLT Super Pro Solid Adult
Speedo$33.494.1★
Speedo Womens Swimsuit One Piece Creora Highclo Quantum Splice High Cut Solid
Speedo$46.004.1★
What buyers say about speedo swimsuit women
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Great quality and accurate sizing”
“It's comfortable”
“Great Value for Lap Swimming”
“I swam laps in it this morning and it felt great”
“Solid material”
“Modest and flattering”
“Love the color”
“durable”
“It doesn't fade or stretch out”
What buyers complain about
“Too big”
“The blue color now looks terrible”
“Poor quality”
“Falling apart after 6 months”
“It also has stretched out so much its like two sizes bigger”
“But my fault that I ordered the racer back style that is not my favorite”
“it is not designed for big breast women”
“And NEVER bend over in front of anyone”
“This runs short shoulder to crotch”
“Broken strap”
Top return reasons
Common questions
- Is speedo swimsuit women profitable to sell on Amazon United States?
- The niche generates $288K/yr across 118 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the speedo swimsuit women niche?
- 19 brands and 91 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in speedo swimsuit women?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 16.5% — above our launch gate.
- When does demand for speedo swimsuit women peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the speedo swimsuit women niche?
- Listings span $17.61–$64.57; the average listing price is $37.21 (sweet spot $15–$100). The average incumbent carries 3,771 reviews — the moat a new listing must climb.