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Speedo Swimsuit Women

Maybe

Products sell for $37.21 on average, inside the sweet spot. But returns run at 16.5% of orders, so Speedo Swimsuit Women is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$288K/yr1.4M searches / yr
90-day growth
+34.3%search demand this quarter
Competition
22%top-5 click share · 19 brands · 91 sellers

Flapen Score

Speedo Swimsuit Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Speedo Swimsuit Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speedo Swimsuit Women market on Amazon at a glance

Shoppers on Amazon United States searched for Speedo Swimsuit Women 1.4M times last year and spent an estimated $288K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+34.3%
Conversion, latest week
0.5%
Market size, estimated
$288Ka year
Peak month
July2.6× the quietest month
Top search term
speedo swimsuit women713K searches a year

02 · Price

A sale here is worth $37.21.

Listings sell for $37.21 on average, from $17.61 to $64.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $37.21 that is $0 to $4K a year per listing.

Average price
$37.21inside the $15 to $100 sweet spot
Price range
$17.61–$64.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
16.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #159 within Competitive Swimwear. It carries 3,771 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
4.1%
Average rank
#159in Competitive Swimwear
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
3,771per listing
Listings tracked
118

04 · Newcomers

Amazon counts 3 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Speedo Swimsuit Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$6K$12K$17K$23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

91

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

22%

Top 20: 51%

Open market

7%

  • Speedo61%
  • baleaf12%
  • TYR9%
  • beautyin5%
  • Nike3%
  • Sporti2%
  • Open — no brand owns it (13 brands, 7%)

Demand

Speedo Swimsuit Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Speedo Swimsuit Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • speedo swimsuit women713K/yr
  • nike swimsuit women124K/yr
  • full body swimsuit for women75K/yr
  • one piece swimsuit women athletic90K/yr
  • speedo womens swimsuit one piece57K/yr
  • athletic swimsuit44K/yr
  • lap swimsuits for women40K/yr
  • speedo one piece swimsuit women26K/yr
  • training swimsuits for women30K/yr
  • womens speedo swimsuit24K/yr

Reviews and returns

What reviews say buyers love and hate about Speedo Swimsuit Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.52

Too big

Extremely small

it is tight

Color6%−0.04

The blue color now looks terrible

Color is wacky now

The swimsuit faded immediately after a month all the color was gone

Quality-Overall5%+0.91

Poor quality

Really cheap

Cheaply made

Durability4%−0.02

Falling apart after 6 months

it broke the first time I used it

did not hold up

Stretchability/Expandability/Elasticity4%

It also has stretched out so much its like two sizes bigger

there wasnt much stretch to it

Elastic is narrow so it pinches

Love

Size-Overall36%−0.52

Fit as expected

Fits great

True to size

Quality-Overall12%+0.91

Great quality and accurate sizing

Good quality

it seems well made

Comfort-Overall7%+1.20

It's comfortable

Comfy bathing suit

It's absolutely so comfortable to wear, nice looking, and the legs have good elastic so they stay in place well and cover everything perfectly

Value For Money5%+0.50

Great Value for Lap Swimming

Good price

Low price

Exercise/Sports Suitability5%+0.68

I swam laps in it this morning and it felt great

Fun athletic swimsuit

Great for lap swimming and water aerobics

Return

16.5% Return rate 96% Fixable by listing

Size-Overall82%██████

Too big

Extremely small

it is tight

Advertised Vs Actual Product3%██▇███
Chest Fit2%▇█▇▆▆█
Length2%▇█▇▆▇▆
Shape/Style2%▆▇█▆▇▇

But my fault that I ordered the racer back style that is not my favorite

is not flattering

FAQ

Common Speedo Swimsuit Women questions

Answered from the same tracked data.