Is speedo swimsuit girls profitable to sell on Amazon United States?

The niche generates $102K/yr across 251 tracked products. 23 of 114 products launched in the last 360 days are still selling. 90-day search growth is +136.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the speedo swimsuit girls niche?

64 brands and 105 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in speedo swimsuit girls?

Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 13.2% — above our launch gate.

When does demand for speedo swimsuit girls peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.7× the quietest.

What does it cost to enter the speedo swimsuit girls niche?

Listings span $9.64–$43.48; the average listing price is $25.74 (sweet spot $15–$100). The average incumbent carries 856 reviews — the moat a new listing must climb.

speedo swimsuit girls

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible11%

top-5 click share — an open shelf

Growth

Incredible+136.3%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.74

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Price range

Great$9.64–$43.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good855.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$102K

$102K/yr · 608K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.2%

return rate — above 5% kills the launch gate

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, speedo swimsuit girls is a $102K/yr Amazon United States market (608K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

speedo swimsuit girls market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $103K–$129K; units × avg price
Conversion rate: 0.7%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.8%
Avg brand age: 31 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

64 flat

Sellers

105

Top-5 brand share

45%

Top 20: 76%

Top-5 click share

11%

Top 20: 32%

Open market

54%

Speedo26%
TyeSmo7%
Flow Swim Gear4%
Lands' End3%
Idgreatim3%
J·E Sterguard3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +136.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×

Open Trend

Top speedo swimsuit girls search terms

one piece swimsuit teen86K/yr +267.1%0.3% conv.
teen one piece swimsuit74K/yr +147.1%0.4% conv.
speedo swimsuit girls113K/yr +60.5%0.6% conv.
girls speedo swimsuits45K/yr +100.8%0.9% conv.
swim team swimsuits girls30K/yr +196.0%0.5% conv.
speedo girls swimsuit one piece33K/yr +102.5%0.9% conv.
one piece swimsuit teens25K/yr +127.0%0.2% conv.
teen swimsuits one piece21K/yr +166.7%0.2% conv.
cute one piece swimsuit for teens26K/yr +64.9%0.0% conv.
juniors one piece swimsuit24K/yr +80.8%0.1% conv.

All search terms

Top speedo swimsuit girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Speedo Girls Swimsuit One Piece Thin Straps

Speedo$31.884.5★942 rev

Jolefille Womens One Piece Swimsuit Tummy Control Modest Bathing Suit Teen Girls Swim Suit Cute Floral Swimwear

Jolefille$35.004.3★226 rev

Idgreatim Teen Athletic One Piece Swimsuit Size 13 14 Sport Quick Dry Racerback Bathing Suit Black Wide Straps Swimwear with Pads

Idgreatim$19.504.6★69 rev

Speedo Girls Swimsuit One Piece Closed Racerback

Speedo$27.914.5★1,320 rev

TyeSmo Girls Swimsuit One Piece Swimsuits for Teen Girls Color Block Strap Teen Swimsuits for Girl 12-14 Drawstring Swimwear Bathing Suit for Teens 12-14 Girl Size 12 Swimsuit with Padded Dark Blue

TyeSmo$32.564.4★192 rev

Newest

by launch date

Idgreatim Teen Athletic One Piece Swimsuit Size 13 14 Sport Quick Dry Racerback Bathing Suit Black Wide Straps Swimwear with Pads

Idgreatim$19.5069 rev

7mo ago

Girls Swimsuit Criss Cross Ruched One Piece Bathing Suit with Solid Color Cover Up Skirt Adjustable Straps Swimwear 13-14Y

Sewetier$19.8284 rev

8mo ago

YOURUIKEY Girls Swimsuits One Piece Ruched Bathing Suit Halterneck Straps and Removable Bra Swimwear for Teen 13-14Y Blue

YOURUIKEY$18.8343 rev

8mo ago

FJLSJSW Teens Girls One Piece Swimsuit Bathing Suit for Girls Adjustable Strap Summer Beach Swimwear Pool Activities 15Y

FJLSJSW$13.6145 rev

9mo ago

TyeSmo Girls Swimsuit One Piece Swimsuits for Teen Girls Color Block Strap Teen Swimsuits for Girl 12-14 Drawstring Swimwear Bathing Suit for Teens 12-14 Girl Size 12 Swimsuit with Padded Dark Blue

TyeSmo$32.56192 rev

10mo ago

What buyers say about speedo swimsuit girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall40%

“It's fits comfortable”

Quality-Overall11%

“This swimsuit feels like good quality”

Comfort-Overall9%

“Very comfortable”

Color5%

“the colors are very cute”

Material Quality5%

“Nice thick material”

Value For Money3%

“worth the price”

Shape/Style3%

“Flattering”

Strap/String Quality3%

“Easy to adjust straps”

Advertised Vs Actual Product1%

“looks great in photos”

Chest Fit1%

“The chest pads are supportive enough for a nice shape”

What buyers complain about

Size-Overall33%

“Runs Large”

Durability5%

“ripped after one wear”

Material Quality4%

“Cheap material”

Strap/String Quality4%

“Straps are meh”

Quality-Overall4%

“Not as good quality as it looks in the photos”

Stretchability/Expandability/Elasticity3%

“Stretched out”

Color3%

“My little one was not happy with the color”

Transparency2%

“See through”

Hip Fit2%

“Maybe the cut on the hip was too low for my daughter”

Advertised Vs Actual Product2%

“very misleading”

Top return reasons

Size-Overall69%

Length7%

Chest Fit6%

Waist Fit3%