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Speedo Swimsuit Girls

Maybe

The top 5 products take only 11% of clicks. But returns run at 13.2% of orders, so Speedo Swimsuit Girls is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$102K/yr608K searches / yr
90-day growth
+136.3%search demand this quarter
Competition
11%top-5 click share · 64 brands · 105 sellers

Flapen Score

Speedo Swimsuit Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Speedo Swimsuit Girls is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speedo Swimsuit Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Speedo Swimsuit Girls 608K times last year and spent an estimated $102K. The top 5 brands take 45% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +136.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
608K
Growth, 90 days vs prior 90
+136.3%
Conversion, latest week
0.7%
Market size, estimated
$102Ka year
Peak month
June4.7× the quietest month
Top search term
one piece swimsuit teen86K searches a year

02 · Price

A sale here is worth $25.74.

Listings sell for $25.74 on average, from $9.64 to $43.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.74 that is $0 to $3K a year per listing.

Average price
$25.74inside the $15 to $100 sweet spot
Price range
$9.64–$43.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #117 within Swim. It carries 856 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#117in Swim
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
856per listing
Listings tracked
251

04 · Newcomers

Amazon counts 23 of last year's 114 launches as successful.

114 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
114
Successful launches
23Amazon's first-year sales bar
Average brand age
31 months

Products

Top Speedo Swimsuit Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 flat

Sellers

105

Top-5 brand share

45%

Top 20: 76%

Top-5 click share

11%

Top 20: 32%

Open market

54%

  • Speedo26%
  • TyeSmo7%
  • Flow Swim Gear4%
  • Lands' End3%
  • Idgreatim3%
  • J·E Sterguard3%

Demand

Speedo Swimsuit Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Speedo Swimsuit Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one piece swimsuit teen86K/yr
  • teen one piece swimsuit74K/yr
  • speedo swimsuit girls113K/yr
  • girls speedo swimsuits45K/yr
  • swim team swimsuits girls30K/yr
  • speedo girls swimsuit one piece33K/yr
  • one piece swimsuit teens25K/yr
  • teen swimsuits one piece21K/yr
  • cute one piece swimsuit for teens26K/yr
  • juniors one piece swimsuit24K/yr

Reviews and returns

What reviews say buyers love and hate about Speedo Swimsuit Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+1.50

Runs Large

Mine was too small

Too short

Durability5%−0.09

ripped after one wear

not very durable

did not hold up

Material Quality4%−0.06

Cheap material

Poor quality material

Too thin of material

Strap/String Quality4%−0.02

Straps are meh

The straps twist very easily

one of the straps wasn't stitched on correctly

Quality-Overall4%+0.51

Not as good quality as it looks in the photos

Poor quality

GROSS

Love

Size-Overall40%+1.50

It's fits comfortable

Excellent fit

Fits perfectly and flattering

Quality-Overall11%+0.51

This swimsuit feels like good quality

Good quality

Looks well made

Comfort-Overall9%+1.21

Very comfortable

The padding adds a nice level of comfort

is comfortable to wear

Color5%+0.23

the colors are very cute

vibrant colors

Color is great

Material Quality5%−0.06

Nice thick material

Good material

Material feels well made

Return

13.2% Return rate 91% Fixable by listing

Size-Overall69%▇▇████

Runs Large

Mine was too small

Too short

Length7%███▇▇▆
Chest Fit6%█▇▇█▇▇
Waist Fit3%███▇▇▆
Shape/Style3%▆▇█▇▆▆

FAQ

Common Speedo Swimsuit Girls questions

Answered from the same tracked data.