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Sparkly Sweaters for Women

Fail

Demand is soft, at -70.8% this quarter, so Sparkly Sweaters for Women is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$83K/yr547K searches / yr
90-day growth
-70.8%search demand this quarter
Competition
21%top-5 click share · 57 brands · 67 sellers

Flapen Score

Sparkly Sweaters for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sparkly Sweaters for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkly Sweaters for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Sparkly Sweaters for Women 547K times last year and spent an estimated $83K. The top 5 brands take 34% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -70.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
-70.8%
Conversion, latest week
0.6%
Market size, estimated
$83Ka year
Peak month
December60.9× the quietest month
Top search term
silver sweater for women dressy24K searches a year

02 · Price

A sale here is worth $27.11.

Listings sell for $27.11 on average, from $8.46 to $91.57. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.11 that is $0 to $3K a year per listing.

Average price
$27.11inside the $15 to $100 sweet spot
Price range
$8.46–$91.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #3,413 within Sweaters. It carries 1,928 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
11.1%
Average rank
#3,413in Sweaters
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
1,928per listing
Listings tracked
105

04 · Newcomers

0 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sparkly Sweaters for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

57 rising

Sellers

67

Top-5 brand share

34%

Top 20: 71%

Top-5 click share

21%

Top 20: 42%

Open market

62%

  • Brand 111%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Sparkly Sweaters for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 60.9×

Search terms

Top Sparkly Sweaters for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver sweater for women dressy24K/yr
  • silver sweater33K/yr
  • sequin sweater66K/yr
  • sparkly sweaters for women89K/yr
  • sequin sweaters for women59K/yr
  • sparkly sweater40K/yr
  • sparkle sweater35K/yr
  • glitter sweater19K/yr
  • silver sweater for women22K/yr
  • metallic sweater12K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkly Sweaters for Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Quality-Overall”
13.2%of orders come back
“Low quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sparkly Sweaters for Women questions

Answered from the same tracked data.