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Sparkly Red Dress

Fail

An estimated 35.5% of orders come back, so Sparkly Red Dress is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$32K/yr243K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
16%top-5 click share · 83 brands · 99 sellers

Flapen Score

Sparkly Red Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sparkly Red Dress is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkly Red Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Sparkly Red Dress 243K times last year and spent an estimated $32K. The top 5 brands take 23% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
0.3%
Market size, estimated
$32Ka year
Top search term
sparkly red dress60K searches a year

02 · Price

A sale here is worth $43.89.

Listings sell for $43.89 on average, from $7.06 to $111.29. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $43.89 that is $0 to $4K a year per listing.

Average price
$43.89inside the $15 to $100 sweet spot
Price range
$7.06–$111.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
35.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #4,516 within Dresses. It carries 560 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
12.0%
Average rank
#4,516in Dresses
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
560per listing
Listings tracked
160

04 · Newcomers

0 of last year's 75 launches cleared the first-year sales bar.

75 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
75
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Sparkly Red Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

83 rising

Sellers

99

Top-5 brand share

23%

Top 20: 57%

Top-5 click share

16%

Top 20: 34%

Open market

73%

  • Brand 16%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Sparkly Red Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.9× · 8 of 12 months tracked

Search terms

Top Sparkly Red Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sparkly red dress60K/yr
  • red rhinestone dress16K/yr
  • red dress sparkly19K/yr
  • red sequin mini dress10K/yr
  • red sequin gown10K/yr
  • red sequence dress11K/yr
  • red sequin dress plus size12K/yr
  • red sequin dress long12K/yr
  • red glitter dress for women9K/yr
  • glitter red dress7K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkly Red Dress

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
35.5%of orders come back
“Too short”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sparkly Red Dress questions

Answered from the same tracked data.