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Sparkly Earrings

Maybe

The top 5 brands take only 34% of clicks. But demand is soft, at -6.2% this quarter, so Sparkly Earrings is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$160K/yr349K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
34%top-5 click share · 46 brands · 50 sellers

Flapen Score

Sparkly Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sparkly Earrings is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkly Earrings market on Amazon at a glance

Sparkly Earrings is a $160K a year market on Amazon United States, with 349K searches a year. The top 5 brands take 34% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 349K times a year and 2.1% buy. Search demand moved -6.2% in 90 days, so the $160K a year market is softening.

Search volume
349K
Search growth, 90 days
-6.2%
Conversion
2.1%
Market size
$160K

02 · Money

The money is thin.

Shoppers bought 6K to 8K units at $22.15 on average, 0 to 100 per product. Units times price is $133K to $177K a year.

Units sold
6K–8K
Units per product
0–100
Average price
$22.15
Units × price
$133K–$177K

03 · Shelf

Brands here are young.

The average listing ranks #1,095. 100% of listings ship Prime. 98% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.0% of the time. The average brand has sold here for 34 months.

Average BSR
#1,095
Prime
100%
Sponsored
98%
Out of stock
1.0%
Average brand age
34 months

Products

Top Sparkly Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$5K$10K$14K$19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

50

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

34%

Top 20: 72%

Open market

62%

  • Luxval11%
  • Ewrkbrㅤ6%
  • AYWFCBF6%
  • FIASASO6%
  • Blahanna4%
  • PECHEW4%

Demand

Sparkly Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Sparkly Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sparkly earrings55K/yr
  • formal earrings for women53K/yr
  • gold earrings for wedding30K/yr
  • sparkly earrings for women37K/yr
  • dangling gold earrings18K/yr
  • gold earrings dangly18K/yr
  • 14k gold dangle earrings11K/yr
  • 14k gold drop earrings for women10K/yr
  • boho earring10K/yr
  • dangle silver earrings for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkly Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.31

Broke easily

Broke after first use

Broke after one use

Size-Overall17%−0.03

Too short

Bigger than expected

Extremely small

Quality-Overall14%−0.03

not very well made

Not well made

Low quality

Value For Money5%+0.68

Not worth the money

Waste of Money

looks more expensive

Weight Heavy5%−0.03

Heavier than I expected

Too heavy

heavier than I expected

Love

Quality-Overall16%−0.03

Amazing quality

Nice quality earrings

Handmade quality

Weight Light14%+1.53

Beautiful and lightweight

The perfect light weight statement piece

These earrings are so elegant and lightweight

Value For Money10%+0.68

Great deal

Good value for money

Amazing price

Size-Overall8%−0.03

fit of these earrings

Fit great

Great size and easy to put on

Shape/Style8%+0.92

classy looking

Very classy

Cute & Stylish

Return

5.1% Return rate 71% Fixable by listing

Size-Overall47%██████

Too short

Bigger than expected

Extremely small

Quality-Overall10%▇▇▇▇██

not very well made

Not well made

Low quality

Advertised Vs Actual Product8%██▇▇▇▇

Different than pictured

false advertising

False advertising

Metal Authenticity6%▆█▇▇▇▇

Def NOT a real gold color

Not quite gold

Not silver

Color5%▆▇█▇▇▇

color was off

Color is horrible

Too yellow

FAQ

Common Sparkly Earrings questions

Answered from the same tracked data.