Sparkly Dress

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

0.2%

Market size, estimated

$264Ka year

Peak month

December5.5× the quietest month

Top search term

white sequin dress286K searches a year

Listings sell for $46.99 on average, from $7.92 to $678.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $46.99 that is $0 to $5K a year per listing.

Average price

$46.99inside the $15 to $100 sweet spot

Price range

$7.92–$678.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

17.2%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #4,217 within Dresses. It carries 326 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

91%

Out of stock, average day

6.1%

Average rank

#4,217in Dresses

Average rating

3.89 starsAmazon United States average 4.42 stars

Average reviews

326per listing

Listings tracked

307

130 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

130

Successful launches

5Amazon's first-year sales bar

Average brand age

-33 months