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Sparkle Boots

Fail

An estimated 12.2% of orders come back, so Sparkle Boots is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$57K/yr477K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
22%top-5 click share · 37 brands · 41 sellers

Flapen Score

Sparkle Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sparkle Boots is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkle Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Sparkle Boots 477K times last year and spent an estimated $57K. The top 5 brands take 49% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
477K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
0.2%
Market size, estimated
$57Ka year
Peak month
October2.4× the quietest month
Top search term
rhinestone cowgirl boots70K searches a year

02 · Price

A sale here is worth $57.21.

Listings sell for $57.21 on average, from $17.74 to $109.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.21 that is $0 to $6K a year per listing.

Average price
$57.21inside the $15 to $100 sweet spot
Price range
$17.74–$109.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
12.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #240 within Boots. It carries 458 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#240in Boots
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
458per listing
Listings tracked
95

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sparkle Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

41

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

22%

Top 20: 53%

Open market

46%

  • Brand 115%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Sparkle Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Search terms

Top Sparkle Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhinestone cowgirl boots70K/yr
  • sparkly cowgirl boots42K/yr
  • rhinestone cowboy boots37K/yr
  • sparkly cowboy boots for women31K/yr
  • rhinestone cowboy boots for women33K/yr
  • glitter cowboy boots22K/yr
  • black rhinestone boots32K/yr
  • bling cowboy boots for women23K/yr
  • bling cowboy boots19K/yr
  • sparkle cowboy boots for women19K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkle Boots

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
12.2%of orders come back
“They are a little big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sparkle Boots questions

Answered from the same tracked data.