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Spanx Shorts

Maybe

The top 5 products take only 13% of clicks. But returns run at 9.7% of orders, so Spanx Shorts is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$42K/yr169K searches / yr
90-day growth
+32.6%search demand this quarter
Competition
13%top-5 click share · 55 brands · 103 sellers

Flapen Score

Spanx Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spanx Shorts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spanx Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Spanx Shorts 169K times last year and spent an estimated $42K. The top 5 brands take 56% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+32.6%
Conversion, latest week
1.1%
Market size, estimated
$42Ka year
Peak month
July1.9× the quietest month
Top search term
spanx shorts for under dresses27K searches a year

02 · Price

A sale here is worth $23.78.

Listings sell for $23.78 on average, from $7.02 to $83.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.78 that is $0 to $2K a year per listing.

Average price
$23.78inside the $15 to $100 sweet spot
Price range
$7.02–$83.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #237 within Lingerie. It carries 7,339 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
99%
Out of stock, average day
6.1%
Average rank
#237in Lingerie
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
7,339per listing
Listings tracked
198

04 · Newcomers

Amazon counts 36 of last year's 70 launches as successful.

70 products launched here in the last 12 months. Amazon counts 36 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
70
Successful launches
36Amazon's first-year sales bar
Average brand age
43 months

Products

Top Spanx Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

$0$423$845$1K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

103

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

13%

Top 20: 34%

Open market

40%

  • SPANX20%
  • SHAPERMINT11%
  • Werena11%
  • BESTENA7%
  • ForeverShaper7%
  • Leonisa4%

Demand

Spanx Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Spanx Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spanx shorts for under dresses27K/yr
  • slip shorts tummy control16K/yr
  • black shapewear shorts18K/yr
  • shorts for under dresses women tummy control6K/yr
  • faja leonisa14K/yr
  • thigh shaper10K/yr
  • spank shorts6K/yr
  • spanks shorts6K/yr
  • nude undergarments5K/yr
  • nude undergarment5K/yr

Reviews and returns

What reviews say buyers love and hate about Spanx Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.44

Size down

Awkward fit

Really short shorts

Shape/Style4%+0.47

Does not shape anything

By itself its not flattering

Does not give you any type of shape

Compression4%−0.06

Needs more compression

light compression

No Compression

Thigh Fit4%−0.09

Thigh area slightly tight

cause a bulge on my thighs

I've had issues with other fajas being too tight on the thigh

Waist Fit4%−0.06

the waist will not stay put

Its tight around the waist

with a small waist

Love

Size-Overall22%+0.44

Amazing Fit

Not too tight

fits as expected

Comfort-Overall20%+2.29

comfortable to wear

Comfortable product

Comfortable, easy to wear

Quality-Overall8%+0.22

Excellent product

The quality is fair

This was well made

Shape/Style7%+0.47

I love the shape it gives

Good shaper

flattering

Soft Feel7%

Buttery soft

Awesome softness

Nice and smooth

Return

9.7% Return rate 81% Fixable by listing

Size-Overall50%██████

Size down

Awkward fit

Really short shorts

Waist Fit9%██▇▇▇▇

the waist will not stay put

Its tight around the waist

with a small waist

Length6%▇█▇███
Thigh Fit4%█▇▆▇▆▆

Thigh area slightly tight

cause a bulge on my thighs

I've had issues with other fajas being too tight on the thigh

Advertised Vs Actual Product4%██████

FAQ

Common Spanx Shorts questions

Answered from the same tracked data.