Spanx for Men

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

1.8%

Market size, estimated

$112Ka year

Peak month

April2.0× the quietest month

Top search term

spanx for men54K searches a year

Listings sell for $27.17 on average, from $14.98 to $68.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.17 that is $0 to $3K a year per listing.

Average price

$27.17inside the $15 to $100 sweet spot

Price range

$14.98–$68.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #144 within Base Layers & Compression. It carries 2,374 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

3.5%

Average rank

#144in Base Layers & Compression

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

2,374per listing

Listings tracked

84

31 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

8Amazon's first-year sales bar

Average brand age

43 months