Spa Robes
FailDemand is soft, at -28.0% this quarter, so Spa Robes is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $83K/yr180K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 29%top-5 click share · 29 brands · 38 sellers
Flapen Score
Spa Robes against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Spa Robes is stronger. Inside it, weaker.
Market
The Spa Robes market on Amazon at a glance
Shoppers on Amazon United States searched for Spa Robes 180K times last year and spent an estimated $83K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $83Ka year
- Peak month
- December9.2× the quietest month
- Top search term
- spa robes42K searches a year
02 · Price
A sale here is worth $38.10.
Listings sell for $38.10 on average, from $10.42 to $140.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $38.10 that is $0 to $4K a year per listing.
- Average price
- $38.10inside the $15 to $100 sweet spot
- Price range
- $10.42–$140.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #156 within Sleep & Lounge. It carries 7,559 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 97%
- Out of stock, average day
- 1.4%
- Average rank
- #156in Sleep & Lounge
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 7,559per listing
- Listings tracked
- 62
04 · Newcomers
7 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Spa Robes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women
- Price
- $28.94
- Rating
- 4.4/5
- Reviews
- 10,435
- Age
- 9y ago

Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)
- Price
- $28.92
- Rating
- 4.4/5
- Reviews
- 8,266
- Age
- 7y ago

Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
- Price
- $21.69
- Rating
- 4.7/5
- Reviews
- 3,616
- Age
- 2y ago

NY Threads Premium Womens Robe with Hood Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Steel Grey
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 50,633
- Age
- 9y ago

NY Threads Mens Robe with Hood Luxury Plush Fleece Hooded Mens Bathrobe Spa Bath Robe for Men Large/X-Large Grey
- Price
- $24.29
- Rating
- 4.7/5
- Reviews
- 40,745
- Age
- 8y ago
Trending
estimated 90-day click momentum
Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Striped Abyss Large)
- Price
- $135.51
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 4mo ago

NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink
- Price
- $22.45
- Rating
- 4.6/5
- Reviews
- 44,281
- Age
- 9mo ago

MONARCH Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush Absorbent Machine Washable - Shawl Collar One Size
- Price
- $90.01
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9mo ago

PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L
- Price
- $16.71
- Rating
- 4.7/5
- Reviews
- 1,718
- Age
- 1y ago

Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden
- Price
- $41.24
- Rating
- 4.5/5
- Reviews
- 2,012
- Age
- 1y ago
Newest
by launch date
Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Striped Abyss Large)
- Price
- $135.51
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 4mo ago

NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink
- Price
- $22.45
- Rating
- 4.6/5
- Reviews
- 44,281
- Age
- 9mo ago

MONARCH Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush Absorbent Machine Washable - Shawl Collar One Size
- Price
- $90.01
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9mo ago

Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden
- Price
- $41.24
- Rating
- 4.5/5
- Reviews
- 2,012
- Age
- 1y ago

PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)
- Price
- $23.43
- Rating
- 4.4/5
- Reviews
- 1,940
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
29 rising
Sellers
38
Est. top-5 brand share
53%
Top 20: 92%
Est. top-5 click share
29%
Top 20: 63%
Open market
42%
- Turquaz16%
- NY Threads16%
- PJGGZ11%
- Yurhap6%
- Turkish Linen5%
- MONARCH5%
Demand
Spa Robes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.2×
Search terms
Top Spa Robes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spa robes42K/yr
- robe pink19K/yr
- bath robes unisex12K/yr
- spa bathrobe11K/yr
- shower gown9K/yr
- hot tub robes13K/yr
- unisex robe9K/yr
- unisex robes for adults13K/yr
- robe unisex9K/yr
- bath robe with hood7K/yr
Reviews and returns
What reviews say buyers love and hate about Spa Robes
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spa Robes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









