Is sox profitable to sell on Amazon United States?

The niche generates $25K/yr across 84 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the sox niche?

43 brands and 151 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in sox?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.3%.

When does demand for sox peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the sox niche?

Listings span $2.99–$168.13; the average listing price is $19.22 (sweet spot $15–$100). The average incumbent carries 15,514 reviews — the moat a new listing must climb.

sox

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($25K/yr) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$19.22

avg listing price — sweet spot $15–$100

Price range

Good$2.99–$168.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad15,513.81

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$25K

$25K/yr · 77K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sox is a $25K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sox market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $29K–$38K; units × avg price
Conversion rate: 1.7%
Avg BSR: #5,889
Page quality: 0%
Prime: 94%
Sponsored: 86%
Out of stock: 5.4%
Avg brand age: 52 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

151

Top-5 brand share

35%

Top 20: 82%

Top-5 click share

23%

Top 20: 55%

Open market

60%

Mattel8%
BAMBOO COOL8%
JOYNÉE7%
SOX TOWN6%
Disney6%
COOPLUS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top sox search terms

sox53K/yr +9.3%1.5% conv.
sox lightyear4K/yr +1.2%0.3% conv.
sox buzz lightyear cat4K/yr +92.5%1.3% conv.
lightyear sox3K/yr +58.0%0.9% conv.
sox buzz lightyear3K/yr +10.1%0.3% conv.
sox toy1K/yr +6.9%0.0% conv.
buzz lightyear sox1K/yr -18.7%0.0% conv.
buzz lightyear sox cat robot toy2K/yr -31.2%0.8% conv.
buzz lightyear cat1K/yr -4.5%0.4% conv.
socks the cat from buzz lightyear662/yr +13.6%1.9% conv.

All search terms

Top sox products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Disney and Pixar Lightyear Electronic Toy Sox Jetpack Space Ranger Cat Robot Figure with Motion Light & Sound 6.7 in

Mattel$59.624.6★23 rev

COOPLUS 12 Pack Mens Cushioned Ankle Socks Low Cut Breathable Casual Socks (Shoe Size 6-11)

COOPLUS$13.334.6★6,276 rev

Heatuff Mens Cushioned Ankle Socks Breathable Moisture Wicking Low Cut Casual Socks (7 Pairs)

Heatuff$9.004.5★2,231 rev

eallco 10 Pairs Mens Ankle Socks Low Cut Socks for Men Athletic Socks Breathable Cushioned White

eallco$11.564.5★3,671 rev

BAMBOO COOL Mens No-Show Socks Low Cut Breathable Moisture-Wicking Socks Non Slip Running Workout casual 6 Packs

BAMBOO COOL$21.754.4★724 rev

Newest

by launch date

JOYNE 5 Pairs Mens Lightweight Long Cushion Work Socks Casual Breathable Crew Athletic Socks for Workout Sports Black Large Sock Size:10-13

JOYNÉE$10.06134 rev

3mo ago

Odd Sox Basix - Mens Ankle Socks Black 6-Pack | Durable Comfort Fit Everyday Performance Cotton Blend

Odd Sox$14.9445 rev

10mo ago

JOYNE 5 Pairs Mens Lightweight Athletic Crew Cushioned Breathable Work High Calf Long Boot Socks Black Sock Size:10-13

JOYNÉE$9.531,765 rev

11mo ago

SAVALOS Kids Boys Fun Dress Cotton Crew Socks Funny Crazy Cartoon Cute Novelty Space Gifts Cotton Crew Dress Socks Stocking Stuffers 6 Pairs(Space 5-8 Years)

SAVALOS$13.20316 rev

1y ago

JOYNE 8 Pairs Mens Crew Work Cushion Socks Long Athletic Running Socks Workout Breathable Socks Black Sock Size:10-13

JOYNÉE$13.853,095 rev

1y ago

What buyers say about sox

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“Comfortable and perfect”

Size-Overall14%

“Fits as expected”

Quality-Overall13%

“These socks are very good quality”

Value For Money8%

“Money well spent”

Soft Feel5%

“Also soft”

Thickness4%

“very durable thick material”

Advertised Vs Actual Product3%

“As Described”

Durability3%

“The material feels durable”

Warmth2%

“Soft and warm”

Breathability2%

“Comfortable and Breathable”

What buyers complain about

Size-Overall15%

“Did not fit”

Thickness12%

“Too thick”

Quality-Overall10%

“lower quality”

Durability7%

“Do not last”

Gap/Hole6%

“Holes in the bottom two months later”

Thin5%

“Extremely thin”

Material Quality3%

“Material tears easily”

Cushion3%

“No padding”

Advertised Vs Actual Product2%

“False Advertising”

Stretchability/Expandability/Elasticity2%

“Not much stretch”

Top return reasons

Size-Overall29%

Feet Fit14%

Length14%

Thin10%

Material Quality6%

Advertised Vs Actual Product5%

Ankle Support4%

Quality-Overall3%

Thickness2%

Cushion2%

Common questions

Is sox profitable to sell on Amazon United States?: The niche generates $25K/yr across 84 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the sox niche?: 43 brands and 151 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in sox?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.3%.
When does demand for sox peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the sox niche?: Listings span $2.99–$168.13; the average listing price is $19.22 (sweet spot $15–$100). The average incumbent carries 15,514 reviews — the moat a new listing must climb.

sox