Sox
MaybeThe top 5 brands take only 35% of clicks. But shoppers spend an estimated $25K a year here, so Sox is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $25K/yr77K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 23%top-5 click share · 43 brands · 151 sellers
Flapen Score
Sox against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sox is stronger. Inside it, weaker.
Market
The Sox market on Amazon at a glance
Shoppers on Amazon United States searched for Sox 77K times last year and spent an estimated $25K. The top 5 brands take 35% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $25Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- sox53K searches a year
02 · Price
A sale here is worth $19.22.
Listings sell for $19.22 on average, from $2.99 to $168.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.22 that is $0 to $2K a year per listing.
- Average price
- $19.22inside the $15 to $100 sweet spot
- Price range
- $2.99–$168.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #5,889 within Athletic Socks. It carries 15,514 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 94%
- Out of stock, average day
- 5.4%
- Average rank
- #5,889in Athletic Socks
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 15,514per listing
- Listings tracked
- 84
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Sox products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
43 rising
Sellers
151
Top-5 brand share
35%
Top 20: 82%
Top-5 click share
23%
Top 20: 55%
Open market
60%
- Brand 18%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Sox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Sox search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sox53K/yr
- sox lightyear4K/yr
- sox buzz lightyear cat4K/yr
- lightyear sox3K/yr
- sox buzz lightyear3K/yr
- sox toy1K/yr
- buzz lightyear sox1K/yr
- buzz lightyear sox cat robot toy2K/yr
- buzz lightyear cat1K/yr
- socks the cat from buzz lightyear662/yr
Reviews and returns
What reviews say buyers love and hate about Sox
We read the reviews and the return reasons for every product selling here.
“Did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sox questions
Answered from the same tracked data.









