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Sox

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend an estimated $25K a year here, so Sox is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$25K/yr77K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
23%top-5 click share · 43 brands · 151 sellers

Flapen Score

Sox against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sox is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sox market on Amazon at a glance

Shoppers on Amazon United States searched for Sox 77K times last year and spent an estimated $25K. The top 5 brands take 35% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
1.7%
Market size, estimated
$25Ka year
Peak month
December1.8× the quietest month
Top search term
sox53K searches a year

02 · Price

A sale here is worth $19.22.

Listings sell for $19.22 on average, from $2.99 to $168.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.22 that is $0 to $2K a year per listing.

Average price
$19.22inside the $15 to $100 sweet spot
Price range
$2.99–$168.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #5,889 within Athletic Socks. It carries 15,514 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
94%
Out of stock, average day
5.4%
Average rank
#5,889in Athletic Socks
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
15,514per listing
Listings tracked
84

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
52 months

Products

Top Sox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

151

Top-5 brand share

35%

Top 20: 82%

Top-5 click share

23%

Top 20: 55%

Open market

60%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Sox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Sox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sox53K/yr
  • sox lightyear4K/yr
  • sox buzz lightyear cat4K/yr
  • lightyear sox3K/yr
  • sox buzz lightyear3K/yr
  • sox toy1K/yr
  • buzz lightyear sox1K/yr
  • buzz lightyear sox cat robot toy2K/yr
  • buzz lightyear cat1K/yr
  • socks the cat from buzz lightyear662/yr

Reviews and returns

What reviews say buyers love and hate about Sox

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Did not fit”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sox questions

Answered from the same tracked data.