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Soulmate Necklace for Women

Fail

Demand is soft, at -30.9% this quarter, so Soulmate Necklace for Women is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$63K/yr32K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
62%top-5 click share · 12 brands · 17 sellers

Flapen Score

Soulmate Necklace for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Soulmate Necklace for Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soulmate Necklace for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Soulmate Necklace for Women 32K times last year and spent an estimated $63K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
3.8%
Market size, estimated
$63Ka year
Peak month
December4.7× the quietest month
Top search term
soulmate necklace17K searches a year

02 · Price

A sale here is worth $52.75.

Listings sell for $52.75 on average, from $14.09 to $156.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $52.75 that is $0 to $5K a year per listing.

Average price
$52.75inside the $15 to $100 sweet spot
Price range
$14.09–$156.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9,504 within Pendant Necklaces. It carries 466 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9,504in Pendant Necklaces
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
466per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Soulmate Necklace for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Brand 136%
  • Brand 220%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 13%)

Demand

Soulmate Necklace for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Soulmate Necklace for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soulmate necklace17K/yr
  • to my soulmate necklace for women5K/yr
  • to my beautiful soulmate necklace4K/yr
  • soul mate necklace for women3K/yr
  • to my soulmate necklace3K/yr

Reviews and returns

What reviews say buyers love and hate about Soulmate Necklace for Women

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Chain/Key Quality”
1.1%of orders come back
“Chain cheap,”
A buyer, on “Chain/Key Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Soulmate Necklace for Women questions

Answered from the same tracked data.