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Soul Sister Gifts for Women

Fail

Shoppers spend an estimated $60K a year here, so Soul Sister Gifts for Women is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$60K/yr154K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
58%top-5 click share · 16 brands · 24 sellers

Flapen Score

Soul Sister Gifts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Soul Sister Gifts for Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soul Sister Gifts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Soul Sister Gifts for Women 154K times last year and spent an estimated $60K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.9%
Market size, estimated
$60Ka year
Peak month
December5.7× the quietest month
Top search term
soul sister gifts for women81K searches a year

02 · Price

A sale here is worth $13.25.

Listings sell for $13.25 on average, from $5.32 to $21.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.25 that is $1K to $3K a year per listing.

Average price
$13.25under the $15 to $100 sweet spot
Price range
$5.32–$21.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #14,844 within Bracelets. It carries 874 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#14,844in Bracelets
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
874per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Soul Sister Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

24

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

33%

  • Brand 134%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Soul Sister Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.7×

Search terms

Top Soul Sister Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soul sister gifts for women81K/yr
  • soul sister gifts37K/yr
  • soul sister27K/yr
  • soul sisters6K/yr
  • soul sister gifts for women best friends3K/yr

Reviews and returns

What reviews say buyers love and hate about Soul Sister Gifts for Women

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Gifting Purpose”
100%of negative reviews mention “Size-Overall”
1.1%of orders come back
“A tad larger than one would think”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Soul Sister Gifts for Women questions

Answered from the same tracked data.