sorority rush dresses
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Growth
Great+109.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$26.43avg listing price — sweet spot $15–$100
Price range
Great$9.41–$57.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,014.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad$19K$19K/yr · 476K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad16.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, sorority rush dresses is a $19K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
sorority rush dresses market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $20K–$26K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,120
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 2.2%
- Avg brand age
- 28 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
133 rising
Sellers
145
Top-5 brand share
27%
Top 20: 56%
Top-5 click share
7%
Top 20: 23%
Open market
73%
- ANRABESS8%
- SOLY HUX8%
- OFEEFAN4%
- WIHOLL3%
- HUHOT2%
- BKRIVE2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +109.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.2×
Top sorority rush dresses search terms
- summer dress with shorts66K/yr
- sundresses for women short36K/yr
- beach dress short38K/yr
- sorority rush dresses137K/yr
- womens sundresses short19K/yr
- short beach dresses for women29K/yr
- short sun dresses women21K/yr
- sun dresses short15K/yr
- womens short sundress15K/yr
- vestidos de verano cortos15K/yr
Top sorority rush dresses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendy Queen Womens Mini 2026 Summer Spring Party Cruise Beach Vacation Clothes Outfit Athletic Resort Wear Date Night Teen Cute Flowy Sun Sundress Ruched Birthday Homecoming Short Dress Black
Trendy Queen$24.864.4★602 rev
WIHOLL Summer Dresses for Women 2026 Elegant Classy A Line Sleeveless Womens Spring Dresses Casual Cute Teens Little Short Graduation Dress Sundresses Mini Sun Dress Beach Fashion Black M
WIHOLL$13.994.3★2,389 rev
Zhiyouni Womens Summer Sleeveless Mini Dress V Neck Spaghetti Straps Athletic Built-in Shorts Sundress(KleinBlue-M)
Zhiyouni$22.544.3★1,443 rev
ANRABESS Women Athletic Dress Summer Tennis Workout Active Sports Mini Romper Dress Built in Shorts Travel Vacation Clothes Black Medium
ANRABESS$22.114.3★5,597 rev
SOLY HUX Womens Summer Mini Dress Halter Backless Sleeveless A Line Ruffle Hem Flowy Cami Dresses Sundress Plain Green Small
SOLY HUX$37.173.9★340 rev
Newest
by launch date
ETCYY NEW Womens Sleeveless Summer Dresses Casual U Neck Striped Sundresses StripedBlueWhite Medium
ETCYY NEW$20.701,228 rev
Dokotoo Womens 2026 Summer Mini Dress Elegant Boho Casual Sleeveless Spaghetti Strap Blue Dresses Smocked Flowy Ruffle Hem Beach Dress Large
Dokotoo$17.83411 rev
SOLY HUX Womens Summer Mini Dress Halter Backless Sleeveless A Line Ruffle Hem Flowy Cami Dresses Sundress Plain Green Small
SOLY HUX$37.17340 rev
VIUTIL Womens Athletic Dress Built in Shorts Hot Shot Mini Dress Spaghetti Straps Tennis Workout 2026 Summer Romper Dress Pink Small
VIUTIL$21.27607 rev
BKRIVE Summer Dresses for Women 2026 Vacation Sundresses Sleeveless Cruise Beach Cover Up Loose Short Dress Coral L
BKRIVE$9.412,580 rev
Trending
90-day click momentumVIUTIL Womens Athletic Dress Built in Shorts Hot Shot Mini Dress Spaghetti Straps Tennis Workout 2026 Summer Romper Dress Pink Small
VIUTIL$21.274.4★
ANRABESS Women Athletic Dress Summer Tennis Workout Active Sports Mini Romper Dress Built in Shorts Travel Vacation Clothes Coffee Small
ANRABESS$22.424.3★
ANRABESS Women Athletic Dress Summer Tennis Workout Active Sports Mini Romper Dress Built in Shorts Travel Vacation Clothes Cyan Medium
ANRABESS$21.614.3★
Zhiyouni Womens Summer Sleeveless Mini Dress V Neck Spaghetti Straps Athletic Built-in Shorts Sundress(KleinBlue-M)
Zhiyouni$22.544.3★
ANRABESS Women Athletic Dress Summer Tennis Workout Active Sports Mini Romper Dress Built in Shorts Travel Vacation Clothes Black Medium
ANRABESS$22.114.3★
What buyers say about sorority rush dresses
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“so comfy as advertised”
“color is exact”
“Comfortable material”
“Very flattering”
“Great boutique quality”
“Soft cotton”
“Good Value”
“Love the pockets”
“Lightweight and breathable”
What buyers complain about
“Too long”
“Bad material”
“Low quality”
“Color darker than expected”
“Thinner material”
“Can see through it”
“Not flattering”
“Looks nothing like the photo”
“Way too big on bust”
“Broken strap”
Top return reasons
Common questions
- Is sorority rush dresses profitable to sell on Amazon United States?
- The niche generates $19K/yr across 377 tracked products. 35 of 77 products launched in the last 360 days are still selling. 90-day search growth is +109.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sorority rush dresses niche?
- 133 brands and 145 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in sorority rush dresses?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 16.7% — above our launch gate.
- When does demand for sorority rush dresses peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.2× the quietest.
- What does it cost to enter the sorority rush dresses niche?
- Listings span $9.41–$57.31; the average listing price is $26.43 (sweet spot $15–$100). The average incumbent carries 2,015 reviews — the moat a new listing must climb.