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Sonic Shoes

Fail

Buyers convert on only 0.4% of searches, so Sonic Shoes is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$95K/yr631K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
35%top-5 click share · 8 brands · 13 sellers

Flapen Score

Sonic Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sonic Shoes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Shoes 631K times last year and spent an estimated $95K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
631K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
0.4%
Market size, estimated
$95Ka year
Peak month
December2.3× the quietest month
Top search term
sonic shoes282K searches a year

02 · Price

A sale here is worth $38.46.

Listings sell for $38.46 on average, from $19.03 to $76.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.46 that is $0 to $4K a year per listing.

Average price
$38.46inside the $15 to $100 sweet spot
Price range
$19.03–$76.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #7,857 within Shoes. It carries 398 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#7,857in Shoes
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
398per listing
Listings tracked
54

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sonic Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

35%

Top 20: 70%

Open market

3%

  • Brand 146%
  • Brand 227%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sonic Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Sonic Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic shoes282K/yr
  • sonic shoes for boys133K/yr
  • sonic the hedgehog shoes44K/yr
  • sonic sneakers for boys20K/yr
  • sonic shoes for kids15K/yr
  • zapatos de sonic para nios16K/yr
  • sonic sneakers16K/yr
  • zapatos de sonic11K/yr
  • boys sonic shoes11K/yr
  • sonic light up shoes11K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Shoes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
4.8%of orders come back
“2 months of wearing them the lights broke through the sneakers”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sonic Shoes questions

Answered from the same tracked data.