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Sonic Keychain

Fail

Shoppers spend an estimated $30K a year here, so Sonic Keychain is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$30K/yr169K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
32%top-5 click share · 21 brands · 174 sellers

Flapen Score

Sonic Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sonic Keychain is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Keychain 169K times last year and spent an estimated $30K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
1.3%
Market size, estimated
$30Ka year
Peak month
December2.4× the quietest month
Top search term
sonic keychain77K searches a year

02 · Price

A sale here is worth $13.98.

Listings sell for $13.98 on average, from $4.53 to $29.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.98 that is $0 to $1K a year per listing.

Average price
$13.98under the $15 to $100 sweet spot
Price range
$4.53–$29.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #25,283 within Keyrings & Keychains. It carries 122 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
84%
Out of stock, average day
6.8%
Average rank
#25,283in Keyrings & Keychains
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
122per listing
Listings tracked
50

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sonic Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

174

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

32%

  • Brand 118%
  • Brand 215%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 65%

Demand

Sonic Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sonic Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic keychain77K/yr
  • shadow the hedgehog keychain22K/yr
  • sonic the hedgehog keychain11K/yr
  • shadow keychain10K/yr
  • sonic keychains9K/yr
  • sonic keychain plush6K/yr
  • sonic plush keychain5K/yr
  • sonic key chain4K/yr
  • knuckles keychain4K/yr
  • sonic lego keychain5K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Keychain

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sonic Keychain questions

Answered from the same tracked data.