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Sonic Easter Basket

Fail

Demand is soft, at -56.5% this quarter, so Sonic Easter Basket is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$121K/yr323K searches / yr
90-day growth
-56.5%search demand this quarter
Competition
27%top-5 click share · 4 brands · 10 sellers

Flapen Score

Sonic Easter Basket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sonic Easter Basket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Easter Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Easter Basket 323K times last year and spent an estimated $121K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-56.5%
Conversion, latest week
1.5%
Market size, estimated
$121Ka year
Peak month
December17.6× the quietest month
Top search term
sonic pajamas97K searches a year

02 · Price

A sale here is worth $25.57.

Listings sell for $25.57 on average, from $8.52 to $35.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.57 that is $0 to $3K a year per listing.

Average price
$25.57inside the $15 to $100 sweet spot
Price range
$8.52–$35.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #578 within Clothing. It carries 369 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#578in Clothing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
369per listing
Listings tracked
72

04 · Newcomers

2 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sonic Easter Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

27%

Top 20: 62%

Open market

0%

  • Brand 161%
  • Brand 233%
  • Brand 33%
  • Brand 43%

Demand

Sonic Easter Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Holiday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.6×

Search terms

Top Sonic Easter Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic pajamas97K/yr
  • sonic pajamas for boys27K/yr
  • sonic the hedgeho18K/yr
  • sonic pjs24K/yr
  • sonic pjs for boys 4-610K/yr
  • sonic pajamas for boys 6-815K/yr
  • boys sonic pajamas11K/yr
  • sonic pajamas 5t14K/yr
  • sonic the hedgehog pajamas12K/yr
  • sonic basket9K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Easter Basket

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
49%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Too small too tight”
A buyer, on “Size-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sonic Easter Basket questions

Answered from the same tracked data.