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Sonic Crocs

Fail

Buyers convert on only 1.2% of searches, so Sonic Crocs is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$71K/yr225K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
29%top-5 click share · 12 brands · 63 sellers

Flapen Score

Sonic Crocs against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sonic Crocs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Crocs market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Crocs 225K times last year and spent an estimated $71K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
1.2%
Market size, estimated
$71Ka year
Peak month
December2.4× the quietest month
Top search term
sonic crocs77K searches a year

02 · Price

A sale here is worth $27.00.

Listings sell for $27.00 on average, from $5.37 to $59.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.00 that is $0 to $3K a year per listing.

Average price
$27.00inside the $15 to $100 sweet spot
Price range
$5.37–$59.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #260 within Shoes. It carries 3,223 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
92%
Out of stock, average day
7.4%
Average rank
#260in Shoes
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,223per listing
Listings tracked
53

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Sonic Crocs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

63

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

29%

Top 20: 68%

Open market

10%

  • Brand 140%
  • Brand 219%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Sonic Crocs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sonic Crocs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic crocs77K/yr
  • sonic croc charms36K/yr
  • sonic crocs for boys28K/yr
  • sonic sandals8K/yr
  • sonic jibbitz for crocs13K/yr
  • sonic jibbitz9K/yr
  • crocs sonic9K/yr
  • sonic sandals boys6K/yr
  • sonic charms for crocs7K/yr
  • sonic crocs charms5K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Crocs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Sizing is off”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sonic Crocs questions

Answered from the same tracked data.