Is soma water filter profitable to sell on Amazon United States?

The niche generates $70K/yr across 133 tracked products. 17 of 33 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the soma water filter niche?

36 brands and 128 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in soma water filter?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 10.9% — above our launch gate.

When does demand for soma water filter peak?

Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the soma water filter niche?

Listings span $13.36–$66.47; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 5,911 reviews — the moat a new listing must climb.

soma water filter

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but high returns (10.9%) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$29.22

avg listing price — sweet spot $15–$100

Price range

Great$13.36–$66.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+31.4%

90-day search growth — must beat 0% to launch

Review moat

Bad5,911.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$70K

$70K/yr · 253K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, soma water filter is a $70K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

soma water filter market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $88K–$117K; units × avg price
Conversion rate: 0.9%
Avg BSR: #354
Page quality: 0%
Prime: 92%
Sponsored: 94%
Out of stock: 1.5%
Avg brand age: 42 months
Avg seller age: 144 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

128

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

17%

Top 20: 45%

Open market

35%

Floatley25%
Underoutfit12%
OEAK10%
HONEYLOVE9%
Calvin Klein5%
PrinStory5%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — +31.4% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Open Trend

Top soma water filter search terms

soma69K/yr +21.7%0.1% conv.
huug bras for women26K/yr +305.0%0.3% conv.
huug bra38K/yr +17.2%0.1% conv.
floatley bras for women21K/yr +43.3%0.4% conv.
calvin klein invisibles bralette12K/yr +39.4%1.5% conv.
bombas bras for women10K/yr +38.4%0.3% conv.
calvin klein invisibles11K/yr +7.3%0.7% conv.
floatley bra11K/yr -17.4%0.5% conv.
floaty bras for women8K/yr -22.4%0.2% conv.
soma water filter7K/yr -4.3%13.6% conv.

All search terms

Top soma water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PrinStory Lounge Sets for Women 2 Piece Pajamas Sets Woman Soft Pjs Ladies Comfy Pajama with Pockets Beige-L

PrinStory$17.974.6★1,352 rev

Floatley Cozy Bra Comfort Wirefree Full Coverage Seamless Bra with Embedded Pad for Women Size M

Floatley$26.864.2★1,790 rev

Floatley Cozy Adjustable Bra Comfort Wirefree Seamless Bra with Embedded Pad for Women Size M

Floatley$26.444.3★1,693 rev

OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M

OEAK$18.854.0★13,129 rev

Underoutfit Wireless Plus Size Comfort Bra No Wire - Everyday Shaping Bra for Women

Underoutfit$33.094.0★2,049 rev

Newest

by launch date

Soft Intention Jelly Wireless Bra Seamless Push Up Full Coverage Supportive Everyday Sport T-Shirt Bra Regular & Plus Size Nude

Soft Intention$23.051,478 rev

1mo ago

Bali Womens Wireless Bra Comfort Revolution Seamless T-Shirt Bra ComfortFlex Fit Moisture-Wicking

Bali$18.2125,301 rev

2mo ago

HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - L

HONEYLOVE$66.47862 rev

4mo ago

Floatley Smoothly Comfort Wirefree W Support Full Coverage Back Smoothing Easy Pullover Embedded Pad Seamless Bra for Women Size M Champagne

Floatley$42.0947 rev

6mo ago

VQJ Womens Full Coverage Jelly Comfort Support Wireless Bra with Breathable V-Mesh No Underwire Push Up Bralette Seamless Everyday T-Shirt Bra (DRose-3XL)

VQJ$19.4571 rev

9mo ago

What buyers say about soma water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall36%

“Comfortable to wear”

Size-Overall17%

“fit as expected”

Soft Feel7%

“buttery soft”

Quality-Overall4%

“Amazing Quality”

Strap/String Quality3%

“Nice wide straps”

Value For Money3%

“Excellent price”

Adhesion/Stickiness3%

“Great adhesive”

Color2%

“the color is accurate”

Material Quality2%

“Material is comfortable”

Shape/Style1%

“Very flattering”

What buyers complain about

Size-Overall24%

“Did not fit”

Strap/String Quality8%

“Straps are too short”

Comfort-Overall6%

“not as comfortable as I had hoped for”

Durability4%

“Broke in one week”

Chest Fit4%

“Large chest, no way”

Quality-Overall3%

“Not well made”

Adhesion/Stickiness3%

“Not very sticky at all”

Stretchability/Expandability/Elasticity2%

“it is stretched out”

Advertised Vs Actual Product2%

“Not as described”

Shape/Style2%

“Not a good shape”

Top return reasons

Size-Overall55%

Chest Fit22%

Comfort-Overall3%

Advertised Vs Actual Product3%

Adhesion/Stickiness2%

Shape/Style2%

Material Quality1%

Color1%

Functionality-Overall1%

Strap/String Quality1%

Common questions

Is soma water filter profitable to sell on Amazon United States?: The niche generates $70K/yr across 133 tracked products. 17 of 33 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the soma water filter niche?: 36 brands and 128 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in soma water filter?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 10.9% — above our launch gate.
When does demand for soma water filter peak?: Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the soma water filter niche?: Listings span $13.36–$66.47; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 5,911 reviews — the moat a new listing must climb.