softies
Skip itSoft demand (-53.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great317.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$115.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$17.47–$155.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$95K$95K/yr · 192K searches
Returns
Bad9.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, softies is a $95K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
softies market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $58K–$86K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #2,584
- Page quality
- 0%
- Prime
- 66%
- Sponsored
- 84%
- Out of stock
- 9.4%
- Avg brand age
- 40 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 84%
Open market
0%
- Softies90%
- Ekouaer6%
- Snuggle Sac3%
- RUMIA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.0×
Top softies search terms
- softies loungewear set for women96K/yr
- softies65K/yr
- softie5K/yr
- softies pajamas13K/yr
- softies loungewear10K/yr
- softies marshmallow lounge set3K/yr
- softies solid marshmallow reverse-seam lounge set84/yr
- softies marshmallow lounger310/yr
Top softies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Softies Marshmallow V Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Relaxed Top and Straight Leg Pants Coco 2X-3X
Softies$111.144.4★363 rev
Softies Dream Relaxed V-Neck Capri Lounge Set for Women Ultra Soft 2-Piece Pajama Set - Dolman Sleeve Top and Cropped Pants Black
Softies$119.894.4★26 rev
Softies Marshmallow V Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Relaxed Top and Straight Leg Pants Black L
Softies$124.284.4★363 rev
Softies Marshmallow Reverse Seam Crew Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Bracelet Sleeve Top Coco Large
Softies$144.404.3★270 rev
Softies Waffle Marshmallow V-Neck Lounge Set for Women Ultra Soft 2-Piece Loungewear with Long Sleeve Top & Pants
Softies$149.224.0★81 rev
Newest
by launch date
Softies Waffle Marshmallow V-Neck Lounge Set for Women Ultra Soft 2-Piece Loungewear with Long Sleeve Top & Pants
Softies$151.2681 rev
Softies Waffle Marshmallow V-Neck Lounge Set for Women Ultra Soft 2-Piece Loungewear with Long Sleeve Top & Pants
Softies$149.2281 rev
Softies Marshmallow V Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Relaxed Top and Straight Leg Pants Driftwood M
Softies$145.52363 rev
Softies Dream Jersey Crew Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Long Sleeve Top and Jogger Pants Cashmere-Feel Comfort Driftwood L
Softies$111.86317 rev
Softies Marshmallow V Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Relaxed Top and Straight Leg Pants Espresso L
Softies$145.18363 rev
Trending
90-day click momentumSofties Dream Jersey Crew Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Long Sleeve Top and Jogger Pants Cashmere-Feel Comfort Driftwood L
Softies$111.864.2★
Softies Womens Ultra Soft Ruffle Ankle-Length Chenille Robe Lightweight Side Seam Pockets Light Blue S
Softies$129.594.3★
Softies Marshmallow V Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Relaxed Top and Straight Leg Pants Driftwood M
Softies$145.524.4★
Softies Marshmallow V Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Relaxed Top and Straight Leg Pants Espresso L
Softies$145.184.4★
Softies Marshmallow Reverse Seam Crew Neck Lounge Set for Women Ultra Soft 2 Piece Loungewear with Bracelet Sleeve Top Almond L
Softies$144.634.3★
What buyers say about softies
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable”
“material feels soft”
“Fits great”
“warm without added layers or hibernating on the sofa until everything thaws out”
“The color is unique”
“affordable”
“Material is nice”
“Great product”
“flattering”
“It is as presented”
What buyers complain about
“Runs a little small”
“In my opinion its not green”
“Waistband seam came undone within 4 months”
“had a hole”
“Thin sheer fabric”
“not really soft”
“Also the fabric feels cheap”
“A little expensive”
“see through”
“now the elastic band is completely exposed”
Top return reasons
Common questions
- Is softies profitable to sell on Amazon United States?
- The niche generates $95K/yr across 32 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -53.2%. Flapen's verdict: Skip it (31/100).
- How competitive is the softies niche?
- 4 brands and 8 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in softies?
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 9.6% — above our launch gate.
- When does demand for softies peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 20.0× the quietest.
- What does it cost to enter the softies niche?
- Listings span $17.47–$155.50; the average listing price is $115.12 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.