Softies

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-53.2%

Conversion, latest week

0.4%

Market size, estimated

$95Ka year

Peak month

December20.0× the quietest month

Top search term

softies loungewear set for women96K searches a year

Listings sell for $115.12 on average, from $17.47 to $155.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $115.12 that is $0 to $12K a year per listing.

Average price

$115.12above the $15 to $100 sweet spot

Price range

$17.47–$155.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

9.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #2,584 within Clothing Sets. It carries 318 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

66%

Out of stock, average day

9.4%

Average rank

#2,584in Clothing Sets

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

318per listing

Listings tracked

32

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months