Is softball visor profitable to sell on Amazon United States?

The niche generates $68K/yr across 59 tracked products. 12 of 17 products launched in the last 360 days are still selling. 90-day search growth is +84.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the softball visor niche?

21 brands and 95 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in softball visor?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.2%.

When does demand for softball visor peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.5× the quietest.

What does it cost to enter the softball visor niche?

Listings span $6.87–$34.25; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 1,382 reviews — the moat a new listing must climb.

softball visor

Worth a look

Shows demand growing +84.3% this quarter, but a small market ($68K/yr) keeps it on the watch list.

Growth

Great+84.3%

90-day search growth — must beat 0% to launch

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$18.13

avg listing price — sweet spot $15–$100

Price range

Good$6.87–$34.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,381.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$68K

$68K/yr · 202K searches

According to Flapen's Amazon United States niche tracking, softball visor is a $68K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

softball visor market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $73K–$91K; units × avg price
Conversion rate: 1.8%
Avg BSR: #71
Page quality: 0%
Prime: 97%
Sponsored: 54%
Out of stock: 1.6%
Avg brand age: 43 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

32%

Top 20: 71%

Open market

21%

Nike46%
adidas14%
OnWander8%
Under Armour4%
SUNMECI3%
Augusta Sportswear3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +84.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Open Trend

Top softball visor search terms

nike visor57K/yr +89.3%1.6% conv.
nike visors for women51K/yr +99.5%2.3% conv.
softball visor20K/yr +11.2%1.0% conv.
nike visor men14K/yr +97.3%2.2% conv.
nike sun visors for women8K/yr +174.5%1.7% conv.
softball visors for women8K/yr +53.4%2.0% conv.
nike womens visor8K/yr +114.9%2.0% conv.
womens nike visor7K/yr +148.6%1.9% conv.
nike sun visor5K/yr +212.0%0.9% conv.
visor nike4K/yr +79.8%1.8% conv.

All search terms

Top softball visor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OnWander Sport Sun Visor Hat for Women Men - Lightweight Stretchy Polyester Spandex Quick Dry Sweatband Wrinkle Resistant White Medium

OnWander$10.064.5★341 rev

Nike Dri-Fit ADV Ace Tennis Visor Black/Anthracite/White Small/Medium

Nike$25.134.6★179 rev

Nike Unisex Ace Dri-Fit Visor Black/Anthracite/White L/XL

Nike$21.944.7★146 rev

Nike Unisex Ace Dri-Fit Visor White/Anthracite/Black S/M

Nike$22.654.7★146 rev

Nike Dry Visor - AV9754 - Game Royal - OSFM

Nike$28.604.6★1,392 rev

Newest

by launch date

LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking White

LONGLONG$14.1495 rev

3mo ago

Mesh Sports Visor for Women Men - Adjustable Drawstring Lightweight Breathable Sun Hat for Running Tennis Golf Pickleball Black

SUNMECI$13.6389 rev

4mo ago

AUSFLUG Sun Visor Hat Men Women - Wide Brim Quick Dry Adjustable Cap Lightweight for Golf Tennis Pickleball Beach White

AUSFLUG$14.41150 rev

5mo ago

AUSFLUG Sun Visor Hat Men Women - Wide Brim Quick Dry Adjustable Cap Lightweight for Golf Tennis Pickleball Beach Black

AUSFLUG$14.45150 rev

5mo ago

OnWander Sport Sun Visor Hat for Women Men - Lightweight Stretchy Polyester Spandex Quick Dry Sweatband Wrinkle Resistant White Medium

OnWander$10.06341 rev

1y ago

What buyers say about softball visor

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“Comfortable, and Easy to Wear”

Size-Overall14%

“fits like a glove”

Weight Light11%

“Lightweight and comfortable”

Adjustability/Rotatability/Reclining6%

“Easily adjustable”

Quality-Overall6%

“* The quality feels sturdy”

Value For Money5%

“Good price”

Advertised Vs Actual Product4%

“as advertised”

Color4%

“I have several colors”

Breathability3%

“breathable”

Soft Feel2%

“It's soft and breathable”

What buyers complain about

Size-Overall22%

“Way too big”

Quality-Overall9%

“Very cheaply made”

Material Quality6%

“The material is not for me”

Strength6%

“Flimsy”

Shape/Style4%

“Not flattering at all”

Functionality-Overall3%

“this didnt work for me The band across the top irritated my forehead”

Wrinkles2%

“Comes with built in creases that don't confirm to the head”

Comfort-Overall2%

“Not the most comfortable to wear”

Adjustability/Rotatability/Reclining2%

“One small drawback is the adjustable drawstring sticking out slightly”

Stitch/Finish/Polish1%

“Ripped and poorly sewn”

Top return reasons

Size-Overall60%

Material Quality5%

Shape/Style5%

Advertised Vs Actual Product4%

Color4%

Quality-Overall4%

Length3%

Value For Money2%

Width2%

Strength1%

Common questions

Is softball visor profitable to sell on Amazon United States?: The niche generates $68K/yr across 59 tracked products. 12 of 17 products launched in the last 360 days are still selling. 90-day search growth is +84.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the softball visor niche?: 21 brands and 95 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in softball visor?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.2%.
When does demand for softball visor peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.5× the quietest.
What does it cost to enter the softball visor niche?: Listings span $6.87–$34.25; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 1,382 reviews — the moat a new listing must climb.