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Softball Necklace

Fail

Shoppers spend an estimated $66K a year here, so Softball Necklace is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$66K/yr266K searches / yr
90-day growth
+31.7%search demand this quarter
Competition
70%top-5 click share · 10 brands · 21 sellers

Flapen Score

Softball Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Softball Necklace is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Softball Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Softball Necklace 266K times last year and spent an estimated $66K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+31.7%
Conversion, latest week
1.5%
Market size, estimated
$66Ka year
Peak month
December4.4× the quietest month
Top search term
softball necklace88K searches a year

02 · Price

A sale here is worth $16.18.

Listings sell for $16.18 on average, from $5.05 to $57.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $16.18 that is $8K to $12K a year per listing.

Average price
$16.18inside the $15 to $100 sweet spot
Price range
$5.05–$57.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #284 within Jewelry. It carries 799 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#284in Jewelry
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
799per listing
Listings tracked
17

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Softball Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 143%
  • Brand 231%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Softball Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Softball Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • softball necklace88K/yr
  • softball necklace for girls60K/yr
  • softball jewelry24K/yr
  • kendra scott softball necklace20K/yr
  • softball necklaces10K/yr
  • softball jewelry for girls12K/yr
  • girls softball necklace6K/yr
  • kendra scott softball11K/yr
  • softball jewelry for women5K/yr
  • kendra scott necklace softball7K/yr

Reviews and returns

What reviews say buyers love and hate about Softball Necklace

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Durability”
1.4%of orders come back
“I worry it will break”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Softball Necklace questions

Answered from the same tracked data.