Is softball necklace profitable to sell on Amazon United States?

The niche generates $66K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +31.7%. Flapen's verdict: Skip it (41/100).

How competitive is the softball necklace niche?

10 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in softball necklace?

Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.4%.

When does demand for softball necklace peak?

Demand peaks in Apr–May–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the softball necklace niche?

Listings span $5.05–$57.36; the average listing price is $16.18 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.

softball necklace

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$5.05–$57.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.18

avg listing price — sweet spot $15–$100

Review moat

Good799.12

avg incumbent reviews — the moat a new listing must climb

Growth

Good+31.7%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$66K

$66K/yr · 266K searches

According to Flapen's Amazon United States niche tracking, softball necklace is a $66K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

softball necklace market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $129K–$162K; units × avg price
Conversion rate: 1.5%
Avg BSR: #284
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.5%
Avg brand age: 26 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Kendra Scott43%
Willtok31%
MapofBeauty8%
Midtatus4%
HOOCAS4%
EXPHAIN3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.

Peak months: Apr, May, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top softball necklace search terms

softball necklace88K/yr +41.1%0.3% conv.
softball necklace for girls60K/yr +39.7%0.5% conv.
softball jewelry24K/yr +20.1%0.1% conv.
kendra scott softball necklace20K/yr -3.8%3.9% conv.
softball necklaces10K/yr +95.3%0.0% conv.
softball jewelry for girls12K/yr +35.5%0.5% conv.
girls softball necklace6K/yr +30.2%0.5% conv.
kendra scott softball11K/yr +16.0%2.4% conv.
softball jewelry for women5K/yr +99.9%0.0% conv.
kendra scott necklace softball7K/yr -23.8%2.7% conv.

All search terms

Top softball necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel

Kendra Scott$55.634.7★274 rev

Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace

Willtok$9.284.7★1,055 rev

Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel

Kendra Scott$57.364.7★274 rev

MapofBeauty 18 Sport Braided Rope Tornado Necklace Pink/Black/White

MapofBeauty$5.384.7★3,890 rev

Willtok Premium Sport Baseball Necklaces for Outfit/Sport field Classic Design Baseball Necklace (softball yellow 20inch)

Willtok$9.224.7★526 rev

Newest

by launch date

Willtok Premium 18inch Baseball Necklace w/Nylon Tri-Braided Rope Tornado Design (Softball Stitch 18 inch)

Willtok$9.471,055 rev

4mo ago

Beaded Baseball Necklace | Adjustable Sports Rope Chain with Baseball Cross Charm - Great Baseball Drip Gift for Players and Fans (Lt-Blue White Pink 18 inch)

HOOCAS$9.80109 rev

8mo ago

Willtok Premium Sport Baseball Necklaces for Outfit/Sport field Classic Design Baseball Necklace (softball yellow 20inch)

Willtok$9.22526 rev

8mo ago

Gnamy Softball Necklace Gifts for Teen Girls Dainty Cross Pendant Sport Accessories Valentines Religious Christian Birthday Jewelry Gifts for Women Her Mom Team Players Lovers Teens 8-12 Gold

Gnamy$14.61118 rev

9mo ago

VULETO Softball Bracelet Gifts for Girls Teens Women Cross Link Chain Sport Accessories Valentines Christian Religious Jewelry Gifts for Kids Her Teen Girls 8-12 Team Coach Lover Player Baseball Mom

VULETO$13.86131 rev

9mo ago

What buyers say about softball necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Necklace is beautifully made”

Gifting Purpose17%

“Cute gift”

Value For Money13%

“So much cheaper than sold at tournaments”

Color8%

“Colors are great”

Durability8%

“Super cute and durable”

Size-Overall7%

“Easy fit”

Ease Of Use4%

“take it off without difficulty”

Advertised Vs Actual Product4%

“As described”

Exercise/Sports Suitability3%

“Perfect to sports”

Chain/Key Quality2%

“Favorite necklace”

What buyers complain about

Durability32%

“I worry it will break”

Quality-Overall14%

“Looks pretty cheap for the price paid”

Color9%

“Blue is more navy than royal blue”

Metal Authenticity9%

“The gold tarnishes real quick”

Add-Ons/Attachments5%

“Hard to fix hook”

Defective Material/Parts5%

“Hard to fix hook”

Value For Money5%

“Not worth it”

Stiffness2%

“a little stiff in the package”

Ease Of Use2%

“The clasp is kinda hard to work with, My son and I both had a hard time getting it open”

Top return reasons

Color27%

Size-Overall26%

Defective Material/Parts10%

Advertised Vs Actual Product6%

Neck Fit4%

Chain/Key Quality3%

Fastener Quality3%

Durability3%

Functionality-Overall2%

Value For Money2%

Common questions

Is softball necklace profitable to sell on Amazon United States?: The niche generates $66K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +31.7%. Flapen's verdict: Skip it (41/100).
How competitive is the softball necklace niche?: 10 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in softball necklace?: Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.4%.
When does demand for softball necklace peak?: Demand peaks in Apr–May–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the softball necklace niche?: Listings span $5.05–$57.36; the average listing price is $16.18 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.