Is softball keychain profitable to sell on Amazon United States?

The niche generates $35K/yr across 69 tracked products. 2 of 33 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the softball keychain niche?

40 brands and 42 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in softball keychain?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.4%.

When does demand for softball keychain peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.5× the quietest.

What does it cost to enter the softball keychain niche?

Listings span $4.90–$26.21; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.

softball keychain

Worth a look

Shows a thin review moat (107 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great107

avg incumbent reviews — the moat a new listing must climb

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Growth

Good+37.8%

90-day search growth — must beat 0% to launch

Avg price

Good$12.48

avg listing price — sweet spot $15–$100

Price range

Good$4.90–$26.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$35K

$35K/yr · 142K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, softball keychain is a $35K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

softball keychain market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $50K–$62K; units × avg price
Conversion rate: 2.0%
Avg BSR: #14,130
Page quality: 0%
Prime: 99%
Sponsored: 84%
Out of stock: 3.3%
Avg brand age: 21 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

27%

Top 20: 65%

Open market

46%

Ldntly17%
Eyourlife9%
Taiyin9%
Tondiamo8%
Cunno6%
Junkin5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.5×

Open Trend

Top softball keychain search terms

softball keychain67K/yr +27.2%2.5% conv.
softball keychains for girls30K/yr +50.5%2.5% conv.
softball keychains16K/yr +97.3%2.6% conv.
softball bag charm12K/yr +13.9%1.2% conv.
softball keychain bulk6K/yr +55.8%2.0% conv.
softball bag charms6K/yr +11.0%1.2% conv.
softball key chain5K/yr +50.6%3.4% conv.

All search terms

Top softball keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Softball Initial S Compatible with Owala 24oz 32oz 40oz Water Cup Tumbler

Ldntly$6.783.9★36 rev

Taiyin 18 Sets Baseball Softball Acrylic Keychain Bulk DIY Ball Bag Tag Sports Party Favors Mini Ball Charms for Team Gifts(Yellow Softball)

Taiyin$15.084.5★575 rev

Junkin Softball Keychain Gifts Mini Wooden Bat Keyring for Girls Team Gifts Bulk Softball Accessories Sports Party Favors(12 Pieces)

Junkin$19.304.7★186 rev

Ldntly Softball Gifts Letter Charm Accessories for Stanley Cup Softball Initial Keychain Charm for Stanley Tumbler Charms for Purse Backpack Gifts for Women Softball Lovers Girls Mom Sister Birth K

Ldntly$6.944.2★134 rev

Cunno 12 Sets Softball Acrylic Keychain Blank DIY Kit Bulk Softball Theme 3 Inch Acrylic Keyring with Swivel Snap Hook Keychain for Team Gifts Sport Party Favors

Cunno$12.434.4★215 rev

Newest

by launch date

Nosiny 12 Pcs Rhinestone Keychains for Women Back to School Gift Bling Purse Charm Sport Key Ring Senior Night Party Handbag(Yellow Softball)

Nosiny$26.2114 rev

5mo ago

MOUNTCLIM Vibrant 18-Piece Softball Acrylic Luggage Tag Keychains Sport Gift for Softball Lovers and Teams Travel Backpack Decoration

MOUNTCLIM$11.259 rev

6mo ago

Tondiamo 16 Pcs 3 Coquette Softball Bow Keychains Bulk Team Gift Sport Senior Night Gift DIY Name Personalized Softball Party Favors for Team Sports Birthday Gifts

Tondiamo$16.0516 rev

6mo ago

Softball Initial S Compatible with Owala 24oz 32oz 40oz Water Cup Tumbler

Ldntly$6.7836 rev

7mo ago

Equsion 20 Pcs Ice Cream Drip Softball Acrylic Keychains Bulk DIY Name Softball Team Player Gifts with Wooden Ball Bat Pendant Metal Ring Sports Party Supplies Decorations for Women Teammates

Equsion$11.347 rev

8mo ago

What buyers say about softball keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The accrylic seems of good quality”

Chain/Key Quality15%

“Great size softball key chains”

Gifting Purpose9%

“fun personalized gift”

Value For Money8%

“Cute for the price”

Advertised Vs Actual Product7%

“Exactly what we were looking for”

Size-Overall7%

“These are a great size”

Durability4%

“cute, durable”

Ease Of Use4%

“Easy”

Soft Feel3%

“Super soft”

Design-Overall3%

“Cute Craft Kit”

What buyers complain about

Size-Overall26%

“The medium size was a lot larger than I thought”

Durability23%

“Breaks easily”

Quality-Overall9%

“Cheap”

Strength7%

“Super fragile”

Color6%

“WRONG COLORS/ BALLS”

Value For Money3%

“Cheap”

Thickness2%

“The acrylic softball isn't very thick”

Noise Level1%

“isn't loud enough to bother others”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product7%

Chain/Key Quality6%

Quality-Overall5%

Defective Material/Parts5%

Value For Money5%

Color3%

Material Quality3%

Gap/Hole2%

Shape/Style1%

Common questions

Is softball keychain profitable to sell on Amazon United States?: The niche generates $35K/yr across 69 tracked products. 2 of 33 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the softball keychain niche?: 40 brands and 42 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in softball keychain?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.4%.
When does demand for softball keychain peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.5× the quietest.
What does it cost to enter the softball keychain niche?: Listings span $4.90–$26.21; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.