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Softball Keychain

Maybe

The average product has only 107 reviews. But shoppers spend an estimated $35K a year here, so Softball Keychain is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$35K/yr142K searches / yr
90-day growth
+37.8%search demand this quarter
Competition
27%top-5 click share · 40 brands · 42 sellers

Flapen Score

Softball Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Softball Keychain is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Softball Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Softball Keychain 142K times last year and spent an estimated $35K. The top 5 brands take 49% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
2.0%
Market size, estimated
$35Ka year
Peak month
April5.5× the quietest month
Top search term
softball keychain67K searches a year

02 · Price

A sale here is worth $12.48.

Listings sell for $12.48 on average, from $4.90 to $26.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.48 that is $0 to $1K a year per listing.

Average price
$12.48under the $15 to $100 sweet spot
Price range
$4.90–$26.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #14,130 within Keyrings, Keychains & Charms. It carries 107 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
3.3%
Average rank
#14,130in Keyrings, Keychains & Charms
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
107per listing
Listings tracked
69

04 · Newcomers

2 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Softball Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

42

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

27%

Top 20: 65%

Open market

46%

  • Brand 117%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Softball Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.5×

Search terms

Top Softball Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • softball keychain67K/yr
  • softball keychains for girls30K/yr
  • softball keychains16K/yr
  • softball bag charm12K/yr
  • softball keychain bulk6K/yr
  • softball bag charms6K/yr
  • softball key chain5K/yr

Reviews and returns

What reviews say buyers love and hate about Softball Keychain

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.4%of orders come back
“The medium size was a lot larger than I thought”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Softball Keychain questions

Answered from the same tracked data.